44% of US Households Have a DVR, 73% of Cable Customers use VOD

TiVo Logo Leichtman Research Group has published new research showing 44% of US households have a DVR, and 14% of US households have multiple DVRs. That’s up from only 8% of US households that had a DVR in 2005. They also report 73% of digital cable subscribers have used VOD, and 87% of this group have used VOD in the past month. 62% have used VOD in the past month – 10% more than a year earlier. As for VOD and streaming replacing TV? About 90% of TV viewing in the US is still live TV.

Some more findings, as reported by CED Magazine:

  • 80 percent of DVR owners rate the service 8 to 10 (on a scale of 1 to 10, with 10 being excellent) – compared with 80 percent last year and 77 percent two years ago.
  • 62 percent of cable VOD users rate the service 8 to 10 – compared with 60 percent last year and 55 percent two years ago.
  • 74 percent of premium on-demand (POD) users rate VOD 8 to 10 – compared with 54 percent of non-POD users.
  • 63 percent of all Netflix subscribers rate the Watch Instantly feature 8 to 10 (on a scale of 1 to 10, with 10 being an extremely important feature or benefit of the Netflix service) – compared with 48 percent last year and 37 percent two years ago.
  • 20 percent of Netflix subscribers use Watch Instantly daily, and 57 percent weekly – last year, 10 percent used Watch Instantly daily, and 43 percent weekly.
  • 78 percent of Watch Instantly users use it to watch movies and TV shows on a TV set.
  • 86 percent of Netflix households subscribe to a multichannel video service, and 43 percent with a multichannel video service subscribe to a premium service – similar to all households in the sample, and similar to Netflix households last year.

So while conventional television is still going strong, time-shifted access, VOD, and streaming services are clearly growing in importance.

Via CED Magazine.

About MegaZone

MegaZone is the Editor of Gizmo Lovers and the chief contributor. He's been online since 1989 and active in several generations of 'social media' - mailing lists, USENet groups, web forums, and since 2003, blogging.    MegaZone has a presence on several social platforms: Google+ / Facebook / Twitter / LinkedIn / LiveJournal / Web.    You can also follow Gizmo Lovers on other sites: Blog / Google+ / Facebook / Twitter.
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