Sub-$200 Blu-ray Players In Time For The Holidays

I’ve said it myself several times, I expect to see Blu-ray players with sub-$200 MSRPs on shelves in time for the holidays. We’ve already had sub-$300 MSRP players announced, due by mid-year. As more and more players hit shelves, especially more low-end players, the lower bound on the price will come down. I don’t know if we’ll see any sub-$100 sale prices this year, like we did on HD DVD last year, but I wouldn’t be too surprised. But I fully expect sub-$200 MSRP pricing on some low-end decks, and that we’ll see sub-$100 prices in 2009.

And I’m not alone, the Blu-ray Stats New Log had a post last week about chip makers Zoran and Mediatek planning to join Broadcom and Sigma Designs in offering chipsets for Blu-ray players. More vendors offering chipsets will help drive down component prices, leading to lower player prices. As the post states:

Ken Lowe, vice president of strategic marketing at Sigma Designs, said it’s widely expected that new Blu-ray players from China and Taiwan will be in stores at prices near $200 in time for Christmas.

And today trade-mag Dealerscope picked up on the story too.

About MegaZone

MegaZone is the Editor of Gizmo Lovers and the chief contributor. He's been online since 1989 and active in several generations of 'social media' - mailing lists, USENet groups, web forums, and since 2003, blogging.    MegaZone has a presence on several social platforms: Google+ / Facebook / Twitter / LinkedIn / LiveJournal / Web.    You can also follow Gizmo Lovers on other sites: Blog / Google+ / Facebook / Twitter.
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  • Dave C

    It seems purely rational to me that we will see the $200 Blu-ray machine by Christmas.

    While there is no longer any HD DVD “drop the retail $50 at any sign of trouble” competition, competition remains between the Blu-ray manufacturers. And also unlike HD DVD, there is a space in the price range for cheaper Taiwanese and Chinese players to fill while still being profitable for the manufacturers.

    Personally I look forward to this healthy version of competition driving the price down to the point where mass adoption is possible… it just won’t be quite as rapid a drop as the artificial and unhealthy falling rate of the Toshiba player pricing.

  • MegaZone

    Exactly. There is still plenty of competition between BD vendors – AND between BD and DVD. Vendors know they have to drive prices down to get mass adoption. And the low-end vendors have room in the market with BD because they’re not competing with subsidized players like Toshiba’s HD DVD decks.