Memorex Blu-ray Discs Bring Consumers into the Age of High-Definition Recording


Jun 21, 2006 08:01 ET

Memorex Blu-ray Discs Bring Consumers into the Age of High-Definition Recording

Memorex 25 GB Recordable and Rewritable Blu-ray Discs Now Available

CERRITOS, Calif., June 21 /PRNewswire/ — Memorex, the leading brand of optical media at U.S. retail and a division of Imation Corp. (NYSE:IMN) , today announced the retail availability of its highly anticipated Blu-ray media. The recordable (BD-R) and rewritable (BD-RE) discs support high-definition (HD) video recording, making them ideal for consumers who want to capture, save and share up to 25 GB of HD content in crystal-clear quality. Blu-ray also meets today’s high-capacity data storage needs with five times greater capacity than recordable DVD media and faster transfer speeds.

“These next-generation discs signal the advent of high-capacity, HD video recording and data storage,” said Ron Zinke, vice president, Consumer Division, for Imation Corp. “The ability for consumers to author and record their own HD content completes the circle of benefits that have long been the promise of HD broadcasting and HD home entertainment centers.”

Memorex Blu-ray discs use state-of-the-art, blue-violet laser technology to support HD broadcast and video recording, as well as high capacity data and photo storage from PCs and servers. Compatible with Blu-ray capable recorders, Memorex Blu-ray media records and preserves the digital quality of HD broadcasts, including enhanced 7.1 channel surround sound, brilliant widescreen aspect ratio, high resolution 1080i picture, and content-rich interactive features. A single 25 GB Memorex Blu-ray disc can store approximately two hours of HD-quality video or up to 20 hours of lower-resolution video, providing up to five times greater capacity than standard 4.7 GB DVDs.

For exceptional protection of important data and video, Memorex Blu-ray discs include DuraLayer(TM) Technology, a special scratch-resistant hard coating that guards against dust, debris and rough handling. It is the DuraLayer coating that makes it possible for Blu-ray discs to be used without an outer cartridge, by protecting the recording layers of the disc.

Memorex is a division of Imation Corp, which holds several intellectual property rights in the manufacturing processes of the Blu-ray format and boasts the world’s only modular manufacturing facility for the production of both Blu-ray and rival format HD DVD discs. Memorex is a contributing member of the Blu-ray Disc Association, which supports the Blu-ray format, as well as the DVD Forum, which supports the HD DVD format. As announced earlier this year, Memorex will deliver both Blu-ray and HD DVD products to the consumer market.

Availability and Pricing

Individually packaged Memorex Blu-ray recordable (BD-R) and re-writable (BD-RE) media with DuraLayer(TM) Technology are now shipping to select retail locations and are listed at a suggested retail price of $19.99 and $29.99, respectively.

Is it live or is it Memorex?(R)

Memorex, a division of Imation Corp. (NYSE:IMN) , is the U.S. market-share leader in optical media and media accessories at retail. Since the early 1970s, Memorex has been one of the most widely recognized and respected names in the consumer electronics industry. Today, it is an influential brand in CD and DVD media, optical drives and USB flash drives. For more information on Memorex or its products, please call 562-653-2800, or visit the company’s Web site at

Memorex, the Memorex logo, and “Is it live or is it Memorex?” are trademarks of Imation Corp. and its subsidiaries. All other trademarks are property of their respective owners.

Please note: 1 megabyte equals 1 million bytes; 1 gigabyte equals 1 billion bytes. Actual capacity may vary.

Statements in this announcement other than historical data and information constitute forward-looking statements that involve risks and uncertainties. A number of factors could cause our actual results, performance, achievements or industry results to be very different from the results, performance or achievements expressed or implied by such forward-looking statements. Due to such uncertainties and risks, readers are cautioned not to place undue reliance on such forward-looking statements, which speak only as of the date hereof.

Source: Memorex

CONTACT: Jamie Ernst, +1-210-495-5757,, or Chris
Walker, +1-602-808-1170., both of Brodeur, for Memorex

Web site:

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