However, before you get too excited, according to AVC Product Manager Allan Hsieh, the TV will not support placeshifting from Sling Media’s standalone Slingboxes. Rather, it is designed to work with DISH Network’s placeshifting products. I expect that means the ViP922 SlingLoaded DVR, and the USB SlingAdapter used with the ViP722 and the new Hopper DVR. I don’t understand why companies do this kind of thing, what is the logic behind limiting the usefulness of the embedded SlingPlayer? I really don’t see this pushing people to sign up for DISH and their products. Placeshiting is already a niche, there’s no reason to artificially limit the product.

That aside the set is respectable. It uses a 55″ LG Display flat pattern retarder panel with a 120Hz refresh rate, and it will be packaged with four pairs of 3D glasses. It has 4 HDMI and 2 USB inputs, and 4GB of internal storage with 2GB of DDR3 RAM to run the built-in apps on a dual-core Mediatek processor. No pricing has been released as of yet.

The first two are marketing their new commercial auto-skip feature:

The next set are promoting the Primetime Anytime feature:

And this one emphasizes the 2,000 hour capacity:

The common factor in the campaign, summed up in one word, would have to be: quirky. They really don’t say much about the product, just quickly work in the highlights of “record up to six programs” and “lots of storage”. The second ad is even stranger:

Personally I feel like the take away from this one is that if you buy a Hopper you’re crazy enough to jump out of a moving car to avoid losing an argument. I’m not sure that’s a selling point.

The last one features a frighteningly peppy family in what seems to be commentary on the dangers of over-praising… or maybe I’m reading too much into the ad:

Personally I don’t think these ads are that great, and I prefer something with more actual product info, but I know I’m not the target market average consumer. What do you think about the campaign? Do you have a Hopper?

This is actually a very nice system, and one of the few things I’m envious of as a TiVo user. I use an external Slingbox with my TiVo, but that’s really a but if a kludge with analog A/V connections and IR blasters. The DISH Sling Adapter connects with a simple USB cable, and that’s all. TiVo’s forthcoming transcoder box will provide a similarly elegant solution via a single network connection, even moreso as it can support multiple DVRs with one box. However, initially at least, it will only stream within the home. I really hope TiVo comes around and adds true place shifting for streaming outside of the home as well. Then I’d gladly replace my Slingbox.

Three tuners, but it can record up to six HD channels at once? What kind of dark voodoo is this? Well, note the asterisk: “*DURING PRIMETIME HOURS”. And now note this from the quote above “ABC, CBS, FOX and NBC”. How it manages this trick is actually pretty simple, but requires a little explanation.

I’ll oversimplify a bit, but for analog broadcast TV you have one channel per frequency. A tuner did just that – it tuned a given frequency and therefore a program. But with digital content frequencies and channels have a more nebulous relationship. A single frequency block may contain several digital channels all multiplexed, or MUXed, together. And this is precisely how satellite works. They can’t use a dedicated transponder and frequency for each channel, rather channels are MUXed together. So ‘tuning’ a single channel is actually a multi-step process.

First the tuner tunes the desired frequency and this allows the unit to receive the data stream that is the MUX. Normally the next step is that the signal is de-MUXed and the desired channel is extracted, with the other data being discarded. This one channel is then saved to the drive as a recording. Can you see where I’m going?

Since DISH controls everything end to end, what they’ve done is place ABC, CBS, FOX and NBC in one MUX. And instead of de-MUXing the data as it is received they’re saving the entire MUX to the drive, all four channels. Then it is de-MUXed at playback time, not record time. That’s how it can record up to six channels with three tuners. You have one tuner recording the MUX, for four channels, and two tuners each recording a single channel.

But this is limited. As the page states, they do this during prime time hours only. And recording four channels takes up four times the space, even if you’re never going to watch all four channels. The Hopper has a 2TB drive, but only half is available for user recordings – up to 250 hours. The other half is used to store these PrimeTime Anytime MUX recordings, as well as pre-cached OnDemand content pushed the the box. And you can’t record up to six programs you select, you can only record up to three individual programs. Or two programs while the third tuner is occupied recording this MUX.

So you can record any three channels or the four-channel prime time MUX of the major networks and any two other channels – which is how they get six total. And it only does this during prime time, 8-11pm Eastern, so you won’t be doing this for day time programming, etc.

In addition to this PrimeTime AnyTime feature, the Hopper also supports TV Anywhere place shifting with the Sling Adapter add-on.

Last week DISH launched a new YouTube channel and they’ve gone on a tear uploading videos – most of which have to do with the Hopper. They do provide some useful product info:

They even have a couple of TV spots for it, though I’m not really sure if I should be amused or offended seeing as I currently live in central MA and my wife is from South Boston. And no, she does not have this accent:

They’ve even uploaded videos from the launch at CES:

The Hopper is only a three tuner DVR, which seems kind of meager given AT&T U-Verse, Verizon FiOS, and TiVo all have four tuner units, the DirecTV HR34 has five tuners, and Arris has a six tuner Moxi DVR available for cable MSOs. Especially as the Joey boxes rely on the tuners in the Hopper for live TV. However, the Hopper does have one unique trick up its sleeve – PrimeTime Anytime:

The Hopper’s exclusive feature, PrimeTime Anytime, gives you instant On Demand access to your favorite shows on ABC, CBS, FOX and NBC in HD. Over three hours per night of HD primetime programming are available to you On Demand anytime for up to eight days from the initial air date.

How does it manage this trick? Well, you may notice the product page states:

The Hopper is a three–tuner Whole–Home HD DVR that lets you record up to six HD channels at once* and play them back from any room in your home.

Three tuners, but it can record up to six HD channels at once? What kind of dark voodoo is this? Well, note the asterisk:“*DURING PRIMETIME HOURS”. And now note this from the quote above“ABC, CBS, FOX and NBC”. How it manages this trick is actually pretty simple, but requires a little explanation.

I’ll oversimplify a bit, but for analog broadcast TV you have one channel per frequency. A tuner did just that – it tuned a given frequency and therefore a program. But with digital content frequencies and channels have a more nebulous relationship. A single frequency block may contain several digital channels all multiplexed, or MUXed, together. And this is precisely how satellite works. They can’t use a dedicated transponder and frequency for each channel, rather channels are MUXed together. So ‘tuning’ a single channel is actually a multi-step process.

First the tuner tunes the desired frequency and this allows the unit to receive the data stream that is the MUX. Normally the next step is that the signal is de-MUXed and the desired channel is extracted, with the other data being discarded. This one channel is then saved to the drive as a recording. Can you see where I’m going?

Since DISH controls everything end to end, what they’ve done is place ABC, CBS, FOX and NBC in one MUX. And instead of de-MUXing the data as it is received they’re saving the entire MUX to the drive, all four channels. Then it is de-MUXed at playback time, not record time. That’s how it can record up to six channels with three tuners. You have one tuner recording the MUX, for four channels, and two tuners each recording a single channel.

But this is limited. As the page states, they do this during prime time hours only. And recording four channels takes up four times the space, even if you’re never going to watch all four channels. The Hopper has a 2TB drive, but only half is available for user recordings – up to 250 hours. The other half is used to store these PrimeTime Anytime MUX recordings, as well as pre-cached OnDemand content pushed the the box. And you can’t record up to six programs you select, you can only record up to three individual programs. Or two programs while the third tuner is occupied recording this MUX. It isn’t clear what happens if you want to record three programs not on these four networks during prime time. Does it only allow you to schedule two recordings? Or does it not record the mux and thus not offer the PrimeTime Anytime content for that night? I suspect the former.

It is a clever trick, but it clearly has some limitations. I’d rather have more tuners at my disposal.

The Hopper does offer Blockbuster OnDemand via broadband, not surprising since DISH purchased Blockbuster. It also has SiriusXM Radio, which is a nice feature for those who subscribe. And while the Hopper is not SlingLoaded, like the ViP922, it is compatible with the USB Sling Adapter, like the ViP722. So you can add the Sling Adapter to enable place shifting. That is a nice feature.

What about MoCA? Well, that’s how the Hopper and Joey units work together to provide the whole-home DVR. MoCA is the new industry standard for whole-home DVRs. It is being widely adopted by cable MSOs, CE vendors such as TiVo, and satellite. DirecTV is also using MoCA for their whole-home streaming. (And before you leave a comment and ‘correct’ me by saying they use DECA, read this post.) I suspect DISH is using Mid-RF MoCA, just like DirecTV.

Overall the Hopper & Joey look like the best DISH Network has to offer, and worthy of being flagship products. However, I think they would’ve been better off bringing a DVR with more tuners to market rather than playing games with the MUX recording for prime time content. There’s no reason they couldn’t do both.

AT&T has settled with TiVo, offering payments that will total at least $215 million, and potentially much more, in exchange for a mutual patent licensing deal. TiVo will receive $51 million up front, followed by recurring quarterly payments guaranteed through June 2018, for a total minimum payment of $215 million. In addition to these minimum payments, AT&T will pay recurring per-subscriber monthly license fees should the level of U-Verse subscribers exceed“certain levels”. Just what those levels are wasn’t revealed in the press release, but TiVo apparently expects the total payments to“significantly exceed” the minimums. In this case what’s good for AT&T is good for TiVo – the more subscribers they get, the more TiVo makes.

The Form 8-K TiVo filed with the SEC regarding this settlement reveals more of the details about the payments as well as the patents involved:

Under the Agreement, AT&T has agreed to pay TiVo a minimum amount of $215,000,000 (the “Payment to TiVo”) plus incremental monthly fees per DVR subscriber if the growth of AT&T’s subscriber base exceeds certain pre-determined levels. Based on currently available industry forecasts, TiVo expects that the total fees payable to it by AT&T under the Agreement will significantly exceed the guaranteed minimum Payment to TiVo. The first $51,000,000 of the Payment to TiVo is due on January 3, 2012 and the remaining amount is due to TiVo in equal installments 30 days after the end of each calendar quarter in the amount of $5 million for the first four calendar quarters and approximately $6.5 million in subsequent calendar quarters through the calendar quarter ending June 30, 2018. Any incremental additional per subscriber fees are due to TiVo on the same schedule.

Pursuant to the Agreement, TiVo granted AT&T a limited license under its advanced television patents, including the patents that TiVo had asserted against AT&T (U.S. Patent Nos. 6,233,389, 7,493,015 and 7,529,465), to make, have made, use, sell, offer to sell and import advanced television technology in connection with AT&T multichannel video programming services, including AT&T U-verse, subject to certain limitations and exclusions. AT&T granted TiVo a limited license under its advanced television patents, including the patents that AT&T had asserted against TiVo (U.S. Patent Nos. 5,809,492, 5,922,045, 6,118,976 and 6,983,478), to make, have made, use, sell, offer to sell and import advanced television technology in connection with TiVo products and services, including products and services provided to other multichannel video programming service providers, subject to certain limitations and exclusions.

We may learn more about the terms when TiVo files their Form 10-K after their fiscal year ends on January 31, 2012.

In addition to the settlement payments there is also the indirect benefit to TiVo in reducing their legal costs by no longer needing to pursue the suit. It also eliminates the distraction and allows their legal team to focus their efforts on Verizon. Speaking of Verizon, that’s where all eyes are now as they’re currently the sole remaining target for TiVo’s patent suits. With victories against EchoStar/DISH and now AT&T, it doesn’t seem unreasonable to expect Verizon to taking a serious look at their chances of victory and weighing it against the cost of a settlement. I fully expect TiVo to also be making a reinvigorated push to establish deals with the remaining US cable providers, such as Time Warner Cable, Cablevision, and Bright House Networks.

Taking a look at the top 10 US MVPDs (as of June 2011):

1. Comcast Corporation 22,525,000 – business relationship to allow VOD access to retail TiVo units, now in trials
2. DirecTV 19,433,000 – business relationship with licensing and new THR-22 DirecTiVo just released
3. Dish Network Corporation 14,056,000 – $500 million legal settlement and licensing
4. Time Warner Cable, Inc. 12,235,000 – no known agreement or licensing
5. Cox Communications, Inc. 4,838,000 – business relationship to allow VOD access to retail TiVo units, in development
6. Charter Communications, Inc. 4,413,000 – distributes TiVo directly to customers
7. Verizon Communications, Inc. 3,848,000 – ongoing patent lawsuit
8. AT&T, Inc. 3,407,000 – $215 million legal settlement and licensing
9. Cablevision Systems Corporation 3,284,000 – no known agreement or licensing
10. Bright House Networks LLC 2,139,000 – no known agreement or licensing

In addition, of course, TiVo is being distributed to customers of smaller cable MSOs Suddenlink (#11), RCN (#16), and Grande Communications (not in the top 25). Each victory, licensing deal, or business arrangement strengthens TiVo’s hand at the negotiating table. TWC, like Comcast, is large enough that they develop a lot of their technology and software in house. As such I don’t really expect them to adopt TiVo as their new platform, as Charter has. However, I would not be surprised to see them make a deal with TiVo to support VOD on retail TiVo units, just as Comcast and Cox have, in exchange for staying out of the legal crosshairs.

Verizon is more of a wildcard. They have a rocky track record when it comes to developing and releasing software updates for their FiOS STBs. And they have a small enough user base that outsourcing their software development to TiVo and benefiting from their economies of scale might benefit them. Their architecture is not all that different from Virgin Media in the UK and ONO in Spain. TiVo has already shown they can handle a hybrid cable/IPTV system with those networks, which is what FiOS is. To me that would be the ideal solution, as FiOS joining Team TiVo would increase development funding. And it is likely that they’d push the addition of features to match what they’ve implemented in house, which would benefit everyone. But they may also simply negotiate a licensing settlement like AT&T’s.

AT&T is pure IPTV and they’re using Microsoft software end-to-end. It was pretty much an impossibility that they’d adopt TiVo’s software for their STBs given the infrastructure they’re using. The licensing settlement is really the best result we could hope for in this case. Cablevision and Bright House could easily adopt TiVo as their next-generation STB platform. They’re smaller than Charter, who already has, and Suddenlink, also a TiVo user, is more than half as large as Bright House.

Oh, there is another reason I think TiVo will move more aggressively to establish deals with more MSOs on the back of this settlement: Google. More specifically Google’s pending acquisition of Motorola, the largest STB vendor for cable systems in the US, and Google TV. Back in August when I looked at the announcement, and specifically at the implications for TiVo, and then more recently in November, I stated that I full expect Google to bring the Google TV platform to Motorola STBs as a standard option.

More and more MSOs are looking at OTT (over-the-top) content to increase their competitiveness, which is a prime reason MSOs have turned to TiVo, and Google TV’s Android platform and apps would be a huge boon. Google has Sage TV to provide DVR technology and placeshifting, which also allows them to compete with EchoStar’s SlingLoaded offerings. They could build the streaming client into every Android phone and tablet sold, as well as Google+, that’s a very big stick – or carrot, depending on how you look at it. If Google’s acquisition of Motorola goes through, they will do this. I’m certain of it; it just makes too much sense.

But it will all take time, most likely a few years. The acquisition itself will take time. And then the work to port Google TV to Motorola HW and/or developing new HW to better support Google TV/Android needs to be done. Then they need to land MSO clients for the new HW/SW bundle, and get it deployed. It all takes time. And that time gives TiVo a window to expand their beachhead in the industry. Once an MSO has a significant deployment of TiVo HW and/or SW in the field they’re much less likely to walk away from that investment and adopt another platform.

I expect TiVo to redouble their efforts on the back of this victory. They may even have some deals in their back pocket to announce at CES this month. But for now they can celebrate one victory in an ongoing war.

I’m talking about comments like these, which were left since my last post on the subject. Damon Aldora left this one on 11/4:

So this is DirecTV’s first attempt at a TV Everywhere option and just reading over the specs, it doesn’t seem very TV Everywhere-oriented. In order to use it you must be on your home network, and while doing that, you can only see the 20 hours that is available on the Nomad. You can’t even see live TV. That is why I use the 922 SlingLoaded DVR from my employer DISH Network. I love it because it lets me stream anything I have recorded to my DVR, and I can choose to watch live TV if I want as well. On top of that, I can go anywhere I want, and watch TV as if I was at home. So the Nomad is a good attempt at TV Everywhere, but is still too limited to be worth the $150 asking price.

And Joseph Lopez left this one on 11/16:

The new Nomad from DirecTV is a great idea but this doesn’t allow streaming to live TV. So when you go on trip there is no up to date info on news or shows. This is only provides what ever you load on it. You can only get 20 hours where with DISH Network’s TV everywhere you can get access to 300 hrs off the DVR. You can see live TV and this works on multiple mobile devices. I have enjoyed my TV everywhere since I am always busy. I don’t have much time for home. This gives me what I need. I work over at DISH where I signed up and received this free.

Damon used a Gmail address, while Joseph used his dishnetwork.com address, and both were posted from 204.76.128.217 which is a Dish Network corporate IP. So these Dish Network employees are spamming blogs using company resources, presumably on company time. You’d think Dish might want to put a stop to that, right?

Apparently not, based on the response Peter received from Dish PR head Marc Lumpkin when he inquired about the spam:

“We require our employees who post about DISH products to identify themselves as a DISH Network employee,” Lumpkin told me via email. “This appears to be an informative posting describing the options consumers have for getting entertainment and is posted in a discussion of a similar topic.”

Really? I asked. You sure you want me to print that?

“It looks informative to me and appropriate for those Web site discussions. I’m fine with the response.”

So there you go, if it isn’t being actively encouraged then it at least has the tacit approval from management. Dish is happy with their employees astroturfing blogs with crap like this. I’m going to steal Peter’s conclusion since he puts it very succinctly, and I don’t think he’d mind given the circumstances:

Okay. So, Marc, Kevin, Dish Network CEO Joseph Clayton, et al. — we don’t really need to spell out why this isn’t “informative” or “appropriate,” right? Because we don’t need to explain why you shouldn’t show up at funerals for people you don’t know and hand out flyers for term life insurance, either. Right?

But think about it this way: Stuffing BS comments onto Web sites is the kind of thing that low-rent scammers do. You? You’re a big, publicly traded company. You have 14 million satellite TV subscribers, a left-for-dead video-rental brand you want to revive, and big plans to launch a new Web TV service.

That’s a whole lot to take care of. And spending time and money on tacky, clumsy astroturf seems like it won’t help, and could probably hurt. This article, for instance, doesn’t go in the “win” column, right?

I couldn’t have said it better myself. The best things we bloggers can do is continue to delete such comments and blacklist users who leave them, and continue to call Dish out for the spam. Public shaming can work. If the fallout from the spam is damaging enough to their brand, they may reevaluate their stance. If you’re getting spam like this on your blog speak out about it; make it cost too much for them to continue doing it.

As I’ve said before, employees of any company are welcome to join the discussion and leave valid comments on posts. They can even pimp their employer’s products if there is a legitimate argument. But cookie cutter comments only weakly linked to the post are not legitimate, they’re spam. Don’t do it.

The user still has to request specific recordings, and a separate copy is kept for every user. If you and ten of your neighbors record the same program, eleven copies are kept on the head end. While this is inefficient and, frankly, stupid, from a technical standpoint, it is due to legal requirements. Cablevision is deploying nDVRs in some of their territories in NY and CT. They were sued by content providers over the nDVR – and won. But the ruling hinges on the fact that the nDVR works just like a ‘normal’ DVR with each user recording their own content. The functionality is the same, only the storage has moved from the customer’s home to the central office. Making one copy and providing access to multiple users would be redistribution, legally, and is a no-no. Hopefully someday the law will catch up to reality, but I’m not holding my breath.

There is one point in the Light Reading article reporting on this that I’m not sure I agree with:

That means EchoStar’s system will be built to store the individual programs a given customer sets to record, and won’t back up that data. So if a hard drive fails, all of the recorded content on that drive goes poof.

My understanding is that, while the ruling does require separate recordings for each user and would not allow backups, it doesn’t forbid using modern storage technology such as RAID. Indeed, there are some home DVRs that use RAID today. For the non-geeks, RAID is Redundant Array of Independent Drives. To over-simplify, picture to physical hard drives acting as one logical drive, with two copies of everything – one copy per drive. You only have the storage capacity of one drive, but you have redundancy – if one physical drive fails you don’t lose any data, it is safely on the other drive. And you can swap out the dead drive, copy everything over, and restore redundancy with nothing being lost. Since I’m sure EchoStar’s system will be using commercial grade storage arrays at the central office I’d be a bit surprised if they didn’t use some form of RAID or the equivalent.

Beyond the possibility of offering some form of redundancy, there are also economies of scale. Since a storage array will be shared across many users, even with redundant recordings the total raw storage space required to support a number of users, for the same number of recordings, is less than with individual drives in every home. It just works out to be a more efficient distribution with less wasted space. The environment in a data center is likely to be better for the drives than the average home too – clean, reliable power, good environmental controls, minimal vibration, etc. And since the recordings are already in the ‘cloud’, and EchoStar is of course the owner of placeshifting pioneer Sling Media, I would expect them to include the ability to stream your recordings to other devices. And that would be without requiring you to buy a Slingbox or use your broadband connection to send the data out of your home.

EchoStar says they’ll deliver the nDVR to their first customer by the end of 2012. While sister company Dish Network normally gets first dibs on new EchoStar products, I’m not sure that will be true this time. The problem with nDVRs is that they require sending different streams, possibly multiple streams, to every home. Imagine watching one show in the living room, while three other household members watch other recordings in other rooms. That’s four data streams into your home. Now all of your neighbors are doing the same. Satellite doesn’t do this well, it is best suited for sending the same content into multiple homes because of the fixed number of transponders. Even satellite data systems are more bandwidth limited than cable, fiber, or even DSL systems. They could have something tricky up their sleeves, like a wireless data play for delivery, but I think it is more likely that this will show up with a cable MSO. Very likely a second tier MSO looking for a technical edge, much as RCN & Suddenlink have turned to TiVo.

And speaking of TiVo, many view the nDVR as a threat to TiVo as their business has been built around placing ‘conventional’ DVRs into homes. But I disagree. TiVo’s main selling point is their UI, not the fact that the hard drive is in the STB. TiVo could just as easily split their product and create an nDVR. In fact, something like the TiVo Preview could easily be the STB client for an nDVR system. Right now it is designed to stream from a DVR in the home, but that data stream could just as easily be delivered into the home from remote storage. Exactly the same way OTT content is delivered to TiVo today. If demand for nDVRs takes off I’m sure we’ll see an nDVR from TiVo. The Virgin Media TiVo in the UK already has a DOCSIS modem and it looks like the upcoming 16.x software includes DOCSIS support, which could be hinting at future US products as well. And there is MoCA as well, which could communicate with an MSO gateway unit. Saying ‘data is data’ is a bit simplistic, but not too far off the mark.

In any case, it will be interesting to see if EchoStar gets more traction with their nDVR than they’ve achieved with their SlingLoaded cable products to date.

Via Light Reading.

My Sling Adapter from my TV provider/employer DISH Network still beats them all. I get all of my TV channels streamed to me on almost any device, all live. It even gives me full control to record and watch things on my DVR. Anywhere I get 3G/4G or wifi, so I’m not tied down to my home network at all.

After my first post Gabe Gagliano of Tech of the Hub Blog forwarded me a few such comments he’d received – also from the 204.76.128.217 Dish IP and both using @dishnetwork.com email addresses. The first is from ‘Rose’:

I like how many devices you can play the streaming service on. What I don’t like is the content. I think it is horrible, and with them raising their prices I plan on leaving. I plan on going to Blockbuster through my provider/employer DISH Network. With them I can get it free for 3 months. Go to this link to check out the promotion through DISH [URL removed]. Blockbuster has some great deals going on and now is the best time to switch.

The next is from ‘Monica’:

I don’t think Apple will come out with an HDTV; they still have things to work on with the original Apple TV. I have Google TV and think it’s soooo much better than Apple TV. The biggest thing for me is Google Chrome; I love being able to surf the internet on the same screen as my TV shows. I really like the variety of apps available too. Even if I’m not watching TV I can use the Pandora or YouTube app or order a movie using the Netflix app. I work for DISH and knew a lot about the Revue but had no idea I would fall in love with it!

Note that the Logitech Revue Google TV links up with Dish DVRs as they partnered. So that’s the promotional link. And finally, one that just made me roll my eyes:

I don’t like how Netflix is removing services and hiking up the prices, I definitely don’t think that’s fair at all! I’ve been looking around and I found another alternative to Netflix and now that DISH Network has teamed with Blockbuster, they have a bunch of cool offers that are available to New and existing DISH Network customers as well as non-DISH customers. Blockbuster has the most extensive library of movies, games and TV shows and you can get thousands of On-Demand titles straight to your PC or TV! Customers will also have access to over 100,000 movies, TV shows and games by mail with new releases coming out before Netflix and Redbox. You can exchange them inside a Blockbuster store and even get Blu-Rays at no additional price. The best thing about this new offer is that you won’t find these titles on DIRECTV Cinema or Comcast on Demand and everything is combined onto one bill! I actually work at DISH Network and I’ve been wanting to tell people about this for a long time and I want everyone to check it out!

So “I’ve been looking around and I found another alternative to Netflix” becomes “I actually work at DISH Network and I’ve been wanting to tell people”. Yeah, looked real far.

Over on SlashGear a Jesus Lopez left this comment:

DirecTV’s new Nomad device is really cool, but I’m glad that I have my employee Sling adapter. With it I can stream live and recorded TV to my Android phone, iPad, and laptop. So not only do I have access to my DVR recording but all my live channels.

Like I said in my earlier post, I have no issue with people leaving genuine comments. But these aren’t the only such comments I’ve had left let alone seen on other blogs. Often the exact same text, or with minor tweaks. And with services like Disqus you can look at the comment history for a user and see if they’ve left many of the same comment.

So the question I posed last time stands – is this officially encouraged behavior? Could it be the law of unintended consequences, maybe some kind of referral bonus? (I think this is less likely now as only some of the posts contain a link.) Is it just esprit de corps and natural enthusiasm? (Call me cynical, but I highly doubt it.) This just smells like employees being ‘encouraged’ to promote the company’s products via social media. I’d love to hear from anyone who has the real info. Or from other bloggers receiving these comments. Let’s see just how widespread this really is.

There’s no date given in the video or the description, but at the end they mention Gene Shallot is going to review “the new movie Guinevere”, which released on September 26, 1999. So it sounds like this is from late September, maybe early October, 1999.

I like your review on Thor. I can’t wait to see this movie again because I give this movie 4 out of 5 stars. Personally I think that Thor is one of the best movies to have come out lately. If you haven’t seen it you definitely should. One way you can see it is by using Blockbuster Online. As a DISH Network customer and employee I can tell you that right now if you switch to DISH Network you can get Blockbuster Online FREE for 3 months! There are over 100,000 titles to choose from and TV shows and games you can get through the mail. Plus you can get 5 in-store exchanges per month with no due dates or late fees. More info online at [SPAM URL DELETED]

I deleted the comment, so don’t bother checking the post for it. It is clearly spam – there was no review in the post he made the comment on. This is boilerplate text slapped up based on some keywords. I’m not including the full URL because I’m not going to give a spammer the satisfaction, but it was to a signup page for DISH Network giving you three months of Blockbuster, and it included the query string “WT.mc_id=ECM_MKTG_DISH_BLOG_0611_A9Post&WT.mc_ev=click” which looks like a marketing program tracking code to me. (Companies use this to measure how well a specific form of marketing is working. In this case how many people sign up via a link with this code, and so how effective the spamming is.)

The comment was made by Robert Paulsen (bob.in.use@*****.com) from 204.76.128.217 on 09/15/11 01:27 PM. I’m tempted to post the email openly, but I won’t sink to that level. If you look at his Disqus comment history it is packed with comments on various blogs pimping DISH Network and related services. If you plug that IP address into WHOIS you get: Dish Network Corporation DISHNETWORK-NET (NET-204-76-128-0-1) 204.76.128.0 – 204.76.133.255. And it traceroutes back to their ISP’s gateway into EchoStar: ECHOSTAR-SA.edge1.Denver1.Level3.net. So this comment was made from an IP controlled by Dish Network.

This isn’t the first user to leave a spam comment like this extolling DISH Network or one of their affiliates. At first I just deleted them, banned the user from commenting, and moved on. But it started to form a pattern in my mind, and one of the users, Alison Ranon, even used her dishnetwork.com email address for Disqus, and she’s commented elsewhere as well. Unfortunately, since I’ve deleted those past comments, I can’t go back now and check the IPs on those as well. But I did look at the comment histories for a few of them before they were deleted and they were similar to this one – comment after comment extolling the virtues of Dish on blogs across the net. And generally claiming to be a Dish Network employee.

I admit there is an outside chance that this is some elaborate setup to tar Dish, but I strongly doubt it. I think there are two likely scenarios:
1. Dish Network is officially encouraging employees to spam blogs, and probably other social media outlets, to promote their goods and services. At best perhaps they’re encouraging them to do the promotion and some of the employees are taking it too far. This would be the more evil of the two.

2. There is some indirect incentive to employees to do this. Perhaps the tracking codes are unique, like an affiliate program, and they get compensated for signing people up via their links. That would reward spamming activity as there is little penalty unless Dish enforced some kind of rule against using the links in such a manner. This is more good intentions gone wrong due to human nature.

I’d like to think it is the second one and Dish isn’t doing something as evil as deliberately sending people out to spam the net. But still, it isn’t good for Dish to have employees spamming in their name.

Let me be perfectly clear, I don’t have an issue with employees leaving appropriate comments in which they promote their companies products. Like when I used to work for Sling Media, sometimes I’d see someone post about wishing they could watch a show while on the road, etc., and I’d comment that they might want to look into the Slingbox. If I posted something about satellite TV and a Dish employee wanted to offer their opinion, or present some facts, etc., that’s cool, I welcome it. If I post about video rental services and there is a legitimate hook to respond with a Blockbuster-related comment, go for it. (By legitimate I mean you can’t just comment about Blockbuster because someone mentions Netflix, etc. But if the post, for example, questions what alternative services offer then a reply of “Well, Blockbuster does X” is legitimate. Just use common sense.)

But I think it can be taken too far, and when it is clearly a boilerplate comment that has only the most tenuous relationship to the post, that’s spam, no question. Robert seems to have spent some time commenting on random zombie-related posts across the net, trying to tie it into AMC’s The Walking Dead and how Dish carries AMC HD but DirecTV doesn’t. The comments stink more than the rotting flesh of the zombies. His comments go back to March, and remember that these are just the comments on blogs using Disqus for commenting. Who knows how many other blogs he commented on.

For you other bloggers, are you getting comments like this as well? You might keep a closer eye on the IPs they’re coming from. I’d love to hear what you’re seeing.

Anyone from Dish want to comment on this? Either in a public comment or directly to me, feel free.

As for myself, I’m going to keep a closer eye on my spam comments and their sources and will use public shaming when appropriate.

This acquisition has spurred talk in some circles about TiVo’s fate. Why? Well, a number of people think TiVo is a candidate for a buyout. TiVo still has a poison pill to prevent a hostile takeover, but that is expiring in November. And even with the pill in place the BoD can accept a buyout offer at any time without triggering the pill. The pill just helps prevent hostile bids.

There has been speculation that Google could be a suitor. TiVo has a history with hardware, a successful DVR platform, and deals with MSOs. All things Google could use to beef up Google TV – but now all things they have in Motorola, only moreso.

On the other hand, TiVo is involved with patent lawsuits with Verizon (who uses Motorola HW) and AT&T (who also uses Motorola HW), having recently finally settled with Dish Network for $500 million. If Google feels that they may have a liability in these suits, it is possible that they would seek to have them settled as part of the acquisition. Possibly even buying TiVo in order to do so, along with acquiring their patents which could be useful for Google TV and Motorola’s own DVRs. Though I think that’d be a drastic step to take, they could likely settle with TiVo for less than the cost of a buyout. They’d really have to see value in owning the whole package to go that far.

Personally, while my dream marriage would be Google buying TiVo and integrating it into Google TV, I think that is much less likely to happen now that Google has MMI – on top of their recent SageTV acquisition. They’ll have everything they need to roll their own super STB in house once the Motorola deal closes.

On the other hand, if I’m Cisco, Motorola’s largest competitor in the STB market, I might be looking to beef up my product offering. Cisco and TiVo already work together – Cisco is providing the hardware for Virgin Media in the UK and ONO in Spain. So they have a solid track record. Cisco’s STB software has perhaps a worse reputation than Motorola’s, and offering a TiVo-based solution could be a real shot in the arm for them. Especially if Google does push Google TV onto Motorola DVRs.

Cisco also has a retail presence through Linksys, and increasingly under their own brand. They’re familiar with STB hardware, DVRs, retail, and TiVo’s software. They could conceivably add the TiVo Premiere, Premiere XL, Premiere Elite, and Preview to their STB lineup as is for both retail and MSOs. Motorola did something similar when they offered a couple of Moxi-based DVRs and the MoxiMate to MSOs. Those units were unlike any others in their lineup. That would be a rapid way for Cisco to offer a TiVo-based solution, and then they could incorporate the interface into their other STBs going forward.

Of course, that’s all pure speculation. Cisco seems to have little to lose in buying TiVo though. There’s nothing to upset the existing MSO deals in the US, or in most other countries. Most of the foreign TiVo deals are using TiVo developed or Cisco HW already. It could cause some friction with the DirecTV deal as that is using Technicolor HW, same for the Scandinavian deal with Canal Digital, but that could be addressed in contracts. And even if it killed the deals, I think Cisco could live with it. The DirecTV deal is approaching two years past due now and there’s reason to be skeptical about it ever coming to fruition at this point anyway.

I don’t think it would cause an issue for deals like the Best Buy Insignia TVs as there is no direct competition with any Cisco products. They’re complimentary, not competitive.

On the other hand it would give Cisco’s STB product line a boost when trying to land deals with MSOs against Motorola, especially if the latter gets Google TV.

In light of the Google-Motorola deal, as pure speculation, I think I’d consider Cisco the leading candidate to acquire TiVo at this point. I don’t necessarily think it will happen, just that if anyone did I’d put them in the lead.

As for other suitors that have been speculated on.

Apple – No way. They have a strong ‘Not Invented Here’ culture. TiVo is Linux based, Apple uses BSD, it’d be a major rewrite to bring TiVo over to iOS to merge it with Apple TV or the like. And Apple is all about providing content silos via iTunes, I’m not sure a DVR fits their plans.

Microsoft – Doubtful. MS is mildly allergic to Linux. They already have Media Center and successful IPTV STB software – AT&T runs on it. They also have the Xbox 360 for OTT content. Media center extenders are neglected, but still out there too. If MS wanted to get into the DVR business I think they’d roll their own based on their existing STB software before buying TiVo.

Rovi – Maybe. Rovi, formerly known as Macrovision Solutions Corporation, has several product lines, including software for set top boxes. If they had an inclination to get into DVRs and get onto more MSO boxes, they might do so via TiVo.

Dish Network or EchoStar – Doubtful. There was speculation that they may buy TiVo as a way to settle their long-running lawsuit. But now that they’ve settled the case I don’t see Dish or EchoStar having a good reason to buy TiVo. EchoStar already has one of the better DVR platforms out there, along with Slingbox, so they have little to gain in a buyout.

DirecTV – Doubtful. With the new DirecTiVo sliding further and further to the right, DirecTV hardly seems excited about TiVo. They already have a deal in place that covers TiVo’s patents, and they seem to be happy evolving their own DVRs. And they already acquired ReplayTV’s IP a few years back, so they have DVR patents of their own too.

I’ve seen other speculation – that NDS might buy them to kill the competition off or that Comcast (or another MSO) will buy them to monopolize the TiVo interface on their network, etc. But all of those seem even less likely to me.

Right now, I think Cisco would gain the most from acquiring TiVo.

Of course, then again, Cisco has been pulling back from consumer products, such as in shutting down Flip. So I might be completely off base.

But, like I said, this is all just speculation. It is fun to talk about, but I’m not going to put down money on any of these deals happening.

So, what do you think? What does the Google-Motorola deal mean for TiVo, if anything? Or who do you think might be a suitor for TiVo? Or do you think that’s backwards and TiVo is going to use part of their $500 million award from EchoStar/Dish to buy someone else? Or just grow organically?

Leave a comment with your thoughts!

Their new tack seems to follow in EchoStar’s/Sling Media’s ‘SlingLoaded’ footsteps, looking to get Slingbox technology into other products such as cable STBs and DVRs. However, to date, the SlingLoaded effort hasn’t met with much success. Some of this could be attributed to the close ties between EchoStar and Dish Network. If you’re an MSO looking to add placeshifting to your offerings, you might be hesitant to be seen as supporting the competition (Dish Network) by licensing from their sister company (EchoStar). Perhaps Monsoon, unencumbered by such competitive issues, real or perceived, might have more success, despite being less well known than Sling? Could be.

Here’s what they’re offering to prospective licensees:

Monsoon has developed five integrated modules that enable semiconductor encoder companies to easily begin offering placeshifting capabilities. Including Adaptive Bit-Rate Encoding and Transcoding, Http Live Streaming (HLS) for Live Video Sources, Proprietary Streaming Protocol, Connection Management and Multi-Screen Client Technologies. Monsoon has already ported these modules on multiple encoders.

Monsoon will also make a large number of applications, such as YouTube, VoD, Web Browser, Time Shifting, UPnP/DLNA and other Smart TV applications, available as part of its licensing arrangements.

Adaptive Bit-Rate Encoding continuously measures the available network bandwidth and adjusts the encoding bit rate to deliver smooth video streaming Quality of Service (QOS) over a wide range of network conditions.

Http Live Streaming (HLS) has been extended by Monsoon to support a real-time bit-rate control method of delivering live video sources via the industry standard HLS protocol, without requiring pre-encoding and caching of multiple bit-rate copies of the file.

Proprietary Streaming Protocol moves video from inside the house to outside the house with much finer granularity of the video encoding and without requiring any router set up. UDP protocol with hole punching and NAT (Network Address Translator) traversal is deployed to eliminate the need for router port forwarding.

Connection Management is a secure cloud-based service that allows clients to connect to servers without using fixed IP addresses or DNS (Domain Named Service).

Multi-Screen Client Technologies include video playback of placeshifted live TV streams, recording and trick play (Pause/FF/RW) on clients, and virtual on-screen remote control for set-top boxes, EPGs and side loading. Client technologies are available on iPads, iPhones, Android smartphones and tablets, Blackberry phones and tablets, PCs and Macs.

I used to think Monsoon might be the best bet for TiVo to add placeshifting to their products, since there was no way they’d adopt Sling’s technology as long as the lawsuit with EchoStar was ongoing. But now that the lawsuit is settled and TiVo and EchoStar claim to be BFFs, and EchoStar has an interest in licensing TiVo’s patents for their products, it might be more likely that TiVo would negotiate a license for Sling’s tech as part of a future deal. But Monsoon’s technology could be of interest to other set top box vendors looking for a competitive edge.

Via Placeshifting Enthusiasts.

DISH Network Corporation (Nasdaq: DISH) and EchoStar Corporation (Nasdaq: SATS) issued the following statement regarding recent developments in the TiVo Inc. v. EchoStar Communications Corp. lawsuit:

“We are pleased that the Patent and Trademark Office (PTO) granted our Petition for Re-Examination of the software claims of TiVo’s ’389 patent, which are the subject of TiVo’s current motion for contempt. The PTO found that there is a ‘substantial new question’ of patentability as to the software claims in light of prior patents that appear to render TiVo’s ’389 patent invalid as obvious.”

And TiVo responded with their own statement:

TiVo Inc. (Nasdaq: TIVO), the creator of and a leader in television products and services for digital video recorders (DVR), offered the following statement today regarding the decision by the United States Patent and Trademark Office to reexamine the software claims of TiVo’s Time Warp Patent:

“EchoStar filed its latest request for reexamination after TiVo asked the United States District Court to hold EchoStar in contempt of the Court’s injunction requiring EchoStar to disable its DVR functionality. An evidentiary hearing on the contempt issues is scheduled to be held on February 17 and 18, 2009.

“EchoStar’s latest tactic follows numerous failed attempts to invalidate TiVo’s groundbreaking Time Warp patent. In 2006, the District Court rejected all of EchoStar’s validity challenges after a full jury trial and the judgment of validity was affirmed by the Federal Circuit in 2008. The USPTO also conducted a prior reexamination of the Time Warp Patent at EchoStar’s request, which concluded on November 11, 2008, with the USPTO issuing a Reexamination Certificate confirming the validity of all of the claims of the Time Warp Patent without any change. EchoStar’s latest request for reexamination is based on a combination of two prior art references that were both already submitted to the USPTO in connection with the earlier reexamination. The USPTO grants most patent reexamination requests. Contrary to EchoStar’s statement, the USPTO made no substantive findings. We are confident that the USPTO will once again confirm the validity of all of the claims of the Time Warp patent.”

Round and round we go…

The EchoStar HD DuoDVR SlingLoaded ViP 922 won CNET’s “Best of CES” today, and two of G4’s judging panelists, Attack of the Show host Kevin Pereira and Wired’s Chris Hardwick, both picked EchoStar’s SlingLoaded 922 as their very favorite out of the entire 2009 CES. The EchoStar 922’s unique user interface and remote control were also selected as CES Innovations 2009 Design and Engineering Award honorees prior to the show.

More:

ECHOSTAR’S SLINGLOADED 922 WINS CNET’S ‘BEST OF CES’ AWARD FOR HOTTEST HOME VIDEO PRODUCT AT 2009 INTERNATIONAL CONSUMER ELECTRONICS SHOW

Las Vegas, Jan. 10, 2009

Attention editors: EchoStar Technologies L.L.C. and Sling Media, subsidiaries of EchoStar Corporation, announced today that it won a “Best of CES” award from the editors of CNET (www.CNET.com) for its EchoStar SlingLoaded™ 922 HD DVR, the world’s first high definition digital video recorder that incorporates Sling Media’s patented placeshifting technology.

CNET, in cooperation with the Consumer Electronics Association, selected the EchoStar 922 SlingLoaded set-top box out of hundreds of entries from CES. The EchoStar 922 won in the home video category, besting the other finalists Panasonic and LG.

The EchoStar 922 is an entertainment centerpiece combining the best of video and IP technologies into a capacitive-touch set-top box. By integrating Sling Media’s Slingbox technology, the EchoStar 922 lets TV aficionados watch and control their favorite TV shows and sporting events from anywhere in the world via a broadband Internet connection on their laptop or mobile phone. Accessing multiple video sources, viewers will never run out of shows to watch. The EchoStar 922 features a massive 1 terabyte hard drive for up to 1,000 hours of storage and supports external hard drives.

The EchoStar 922 is a revolutionary departure from the traditional cable or satellite set-top box. Its touchpad remote control, which eliminates half the buttons of a standard remote control, gives users cursor-like navigation on their TV screen. With a slide of the thumb, viewers experience scroll-over activation of widget-like tiles and pop-up menus, all selectable by an underside index finger trigger.

The new user interface goes beyond traditional text-based user interfaces by using movie poster graphics, tiles or widget-based menus, and cursor-type navigation for a powerful yet simplified user experience that is highly adaptable to future applications.

EchoStar will deliver the EchoStar 922 to its first operator, DISH Network, in spring 2009 as the HD DuoDVR™ SlingLoaded™ ViP® 922, furnishing satellite TV customers with a break-through TV experience.

Selected by CNET’s unbiased expert editors, winners are recognized as having the hottest products in their respective technology categories for their unmatched innovation and creativity, and their ability to excite consumers and help them explore a world gone digital. CNET editors reviewed hundreds of entries, as well as scoured the 2009 International CES show floor for products to consider for the prestigious award.

The ten categories include car tech; cell phones and smart phones; computers and hardware; digital photo and video; gaming; GPS; home audio; home video; MP3 and portable video players; and televisions. A video of the winners and finalists showcasing their technologies can be found at http://www.cnet.com/ces.

For images of the 922 and its award winning remote control and user interface, please visit: http://www.slingmedia.com/go/press-downloads.

Disclaimer: Yes, I work for Sling Media, which is owned by EchoStar. I’m proud of my company winning this award and think this is a pretty cool product.

If the U.S. Court of Appeals for the Federal Circuit in Washington decides that a jury trial is warranted, it would bring everything around to where it was a few years ago – a trial to determine if TiVo’s patents are being infringed. While the jury in the first trial sided with TiVo, and the verdict was upheld on appeal, Dish claims that their new software is no longer infringing. So if a new trial is granted it’d be the same case, redux.

I Am Not A Lawyer, but it seems odd to me. Can this be stretched out indefinitely just by issuing software updates and saying each one needs a new jury trial to determine if it is infringing? I think this show jumped the shark.

Disclaimer: I work for Sling Media, which is owned by EchoStar.

After the announcement, EchoStar and DISH Network issued this statement:

“We are pleased that the district court did not find us in contempt on the face of the injunction. We look forward to the February bench trial on our software design-around. Our subscribers can continue using their award-winning DVRs from DISH Network.”

TiVo responded with a statement of their own:

“We are pleased that the U.S. District Court has scheduled a hearing on EchoStar’s purported workaround on February 17, 2009. Contrary To EchoStar’s statement today, the Court did not rule on TiVo’s pending motion for contempt of the injunction. The Court will do so after the hearing as well as rule on the amount of damages owed to TiVo beyond the nearly $105 million already paid by EchoStar. This is a positive step, particularly the accelerated discovery ordered by the Court, towards the ultimate resolution of all issues in the litigation and we remain confident that we will prevail in showing that EchoStar’s workaround does not avoid infringement.”

So more jousting on both sides. Now we stay tuned until February.

UPDATE: TiVo issued a revised statement today, note the difference:

“We are pleased that the U.S. District Court has scheduled a hearing on EchoStar’s purported workaround on February 17, 2009. Contrary to EchoStar’s statement yesterday, the Court did not rule on TiVo’s pending motion for contempt of the injunction. The Court will do so after the hearing as well as rule on the amount of damages owed to TiVo (which EchoStar admitted at the September 4, 2008 hearing are owed) beyond the nearly $105 million already paid by EchoStar. This is a positive step, particularly the accelerated discovery ordered by the Court, towards the ultimate resolution of all issues in the litigation and we remain confident that we will prevail in showing that EchoStar’s workaround does not avoid infringement.”

Disclaimer: I work for Sling Media, which is owned by EchoStar.

Dish Network is selling several converter boxes — the TR-40 CRA, DTVPal, DTVPal Plus and the DTVPal DVR (the latter available latter[sic] this month) — that will receive and convert digital TV signals to analog and pass through remaining low-power TV channels.

Information on the DTVPal DVR, introduced back at CES as the EchoStar TR-50, has been pretty scarce. It is an OTA-only DVR, basically a DTVPal (TR-40) converter box with added DVR features. So it’ll be interested to see those hit the market.

As for the main subject of the article, the CBA will be teaming with Dish Network to promote Dish’s lineup of converter boxes to TV viewers who will be impacted by the February 17, 2009 digital transition.

Disclaimer: I work for Sling Media, which is owned by EchoStar, who makes the boxes for Dish Network.

“We are pleased to have received $104,600,472 from EchoStar on October 8, 2008, which includes the initial $74 million in damages awarded by the United States District Court for EchoStar’s willful patent infringement as well as supplemental damages covering the period through September 8, 2006 and interest. We remain confident that the District Court will enforce the injunction and award further damages from EchoStar’s continued infringement of our Time Warp patent.”

Judge Folsom in Texas had said he’d try to render his decision by October 1, but that it may come as late as November. As the decision has not yet been delivered, we may have a few more weeks before the final word. Then, of course, DISH there could be further appeals of his decision.

TiVo issued the following statement:

“We are extremely pleased that the United States Supreme Court has denied EchoStar’s petition to review the United States Court of Appeals for the Federal Circuit unanimous ruling that upheld the District Court judgment of willful patent infringement, full award of damages, and a permanent injunction against EchoStar’s infringing DVR products. We look forward to the expeditious receipt of damages awarded by the District Court covering the period through September 8, 2006 and remain confident that the District Court will enforce the injunction and award further damages from EchoStar’s continued infringement of our Time Warp patent.”

DISH Network and EchoStar issued their own statement a short time later:

“As expected, the Supreme Court denied our petition for certiorari today.

The Supreme Court’s decision, however, does not impact our software design-around, which has been placed in DISH DVRs subject to the district court’s injunction, and our customers can continue using their DISH DVRs. We believe that the design-around does not infringe Tivo’s patent and that Tivo’s pending motion for contempt should be denied. We look forward to that ruling in the near future.

Because of the Supreme Court’s decision, we will pay Tivo approximately $104 million (the amount the jury awarded in 2006 plus interest). The money is in an escrow account and will be released to Tivo in the next few days.”

This is not the end however, the US District Court in Texas has yet to rule on additional damages as well as the injunction. TiVo claims that DISH Network continued to infringe after the initial award, and indeed continues to infringe, and therefore TiVo is entitled to additional damages. Further they claim that the DISH Network DVRs are subject to the injunction that is part of the initial ruling, upheld today, and therefore must be switched off.

DISH Network for their part claim that a software ‘design around’ they deployed following the ruling makes their DVRs no longer infringing, and hence means there should be no additional damages and, more importantly, that their DVRs are not subject to the injunction.

So depending on how Judge David Folsom decides in Texas this could be the end, or DISH Network could be facing additional payouts and potentially needing to disable millions of DVRs in the field. (Personally I don’t think it’ll come to that. If they’re ordered to switch them off I expect an 11th hour deal with TiVo to license the patents to keep them on.)

But today’s decision does seem to finally be the beginning of the end for this long legal saga.

Disclaimer: I’m employed by Sling Media, which is owned by EchoStar.

These claims have clearly struck a sensitive nerve within the Blu-ray community, which, given their strategy as outlined above, is perhaps not surprising. Today the BDA has given me the following statement:

“A number of companies have recently launched advertising campaigns claiming their products deliver high definition picture and sound “equal” to that delivered by Blu-ray Disc. These comparisons are irresponsible and are misleading to consumers. Up conversion and satellite broadcast cannot provide a true Blu-ray high definition experience, as neither is technically capable of producing the quality delivered by Blu-ray players and Blu-ray discs. To that end, the Blu-ray Disc Association is exploring these claims further and will take appropriate action, as necessary, to prevent consumers seeking the ultimate in high-definition home entertainment from being misled.”

I’m happy to see this. Blu-ray has struggled to educate consumers about higher quality home cinema, and now that it is started to gain recognition and traction in the market other vendors are trying to ride their coattails by tricking consumers into thinking they offer the same quality experience just because they’re also ’1080p’.

Picked up from EngadgetHD.

The migration to MPEG-4 AVC away from MPEG-2 will allow DISH Network to add additional channels, especially HD content, as the new codec is more efficient and allows for more channels to be carried by the available satellite transponders.

Dish issued a press release, though I take issue with the phrase “Blu-Ray Disc quality 1080p resolution”. While it may be 1080p HD content, and Blu-ray is indeed 1080p, DISH sure as hell is not coming close to the bitrates delivered by Blu-ray (nor would I expect them to), so they can’t match the overall image quality. Not to mention the lossless audio available on many Blu-ray titles. Here’s the release:

Aug 25, 2008 16:09 ET

DISH Network® First to Offer All Standard and High Definition Programming in MPEG-4

Industry’s Most Advanced Delivery System Includes Best Picture Quality on Any TV

ENGLEWOOD, Colo., Aug. 25 /PRNewswire-FirstCall/ — DISH Network Corporation (NASDAQ:DISH) , the third largest pay-TV provider and the digital television leader, today became the first in the pay-TV industry to transmit all standard and high definition programming in the MPEG-4 Advanced Video Coding Standard. This milestone continues DISH Network’s series of industry firsts, including the latest expansion in high definition services, the launch of TurboHD — the only 100 percent HD service — the availability of movies in Blu-Ray Disc quality 1080p resolution, and the commitment to offer up to 150 national HD channels by the end of the year.

New customers in 21 designated markets* in the eastern half of the U.S. who sign up for any DISH Network® HD package will be the first in the nation to receive the industry’s most advanced delivery system on all televisions connected to DISH Network service. This includes all SD and HD programming broadcast in MPEG-4 via DISH Network’s award-winning MPEG-4 HD and HD DVR receivers — even further enhancing DISH Network’s already superior picture.

“DISH Network once again leads the pack in providing customers with an unparalleled entertainment experience. Our complete MPEG-4 solution — which will offer up to 150 HD channels by the end of the year — uses the most advanced technology in the industry to deliver the best quality picture to any television set in the home, perfect for those who have or are considering upgrading to high definition,” said Jessica Insalaco, Chief Marketing Officer for DISH Network. “We look forward to expanding this advanced service to more consumers throughout the U.S. in the coming months.”

To maximize the MPEG-4 TV experience, new customers can sign up for DISH Network’s recently-introduced TurboHD, the only packages in the industry featuring 100 percent HD, MPEG-4 programming, starting at $24.99 per month. TurboHD is available in three separate tiers and comprises special “turbo-charged” features and benefits such as DISH Network’s award-winning and industry-leading technology, the highest quality HD available including 1080p where applicable, and the most-watched HD channels that may be viewed on any TV — analog, digital or high definition.

Current DISH Network customers looking to add the industry’s best high definition experience can get a “turbo-charged” HD package for as little as $10 more per month.

For more information about DISH Network’s MPEG-4 service, 1080p programming, new HD channels, and TurboHD system and packages, visit http://www.dishnetwork.com/ or call 1-800-333-DISH (3474).

  * The first wave of the all-MPEG-4 offer will occur in 21 markets,
    including: Cleveland; Richmond, Va.; Baltimore.; Columbia, S.C.; Tampa,
    Fla; Green Bay, Wis.; Greensboro, N.C.; Providence, R.I.; Greenville,
    S.C., Knoxville, Tenn.; Raleigh, N.C.; Chicago; Detroit; Charlotte,
    N.C.; Dallas; Nashville, Tenn.; Minneapolis, Minn.; Philadelphia.;
    Washington, D.C.; New York, N.Y.; and Hartford, Conn. Additional markets
    will be announced at a later date.

About DISH Network Corporation

DISH Network Corporation (NASDAQ:DISH) , the nation’s third largest pay-TV provider and the leader in digital television, provides approximately 13.79 million satellite TV customers as of June 30, 2008 with industry-leading customer satisfaction which has surpassed major cable TV providers for eight consecutive years. DISH Network also provides customers with award-winning HD and DVR technology including the ViP722™ HD DVR, which received the Editors’ Choice awards from both CNET and PC Magazine. In addition, subscribers enjoy access to hundreds of video and audio channels, the most International channels in the U.S., industry-leading Interactive TV applications, Latino programming, and the best sports and movies in HD. DISH Network offers a variety of package and price options including the lowest all-digital price in America, the DishDVR Advantage Package, high-speed Internet service, and a free upgrade to the best HD DVR in the industry. DISH Network is included in the Nasdaq-100 Index (NDX) and is a Fortune 300 company. Visit http://www.dishnetwork.com/aboutus or call 1-800-333-DISH (3474) for more information.

Source: DISH Network Corporation

CONTACT: Francie Bauer of DISH Network, +1-729-514-5351,
press@echostar.com

Web site: http://www.dishnetwork.com/

Disclaimer: I work for Sling Media, which is owned by EchoStar, which is kind of a sister company to DISH Network… I feel like Dark Helmut describing his relationship to Lone Starr.

To muddy the waters a bit more, DISH Network is now offering the TR-40 CRA for $39.99 – free with a coupon. And it looks like the TR-40 CRA is identical to the DTVPal, save for the labels. From the site’s FAQ:

What is the difference between TR-40 CRA and DTVPal?

TR-40 CRA is a special limited production version of the DTVPal. Offered at the government coupon price of $40, the TR-40 CRA includes the highly-acclaimed features and functionality of the DTVPal.

DTVPal has garnered much praise in recent months and is recommended as a “top choice” by CNET. DTVPal’s amazing features and consumer-friendly technology make it a great value at only $19.99 with a $40 government coupon.

So if you’re in need of a set-top box for the DTV transition you can get the TR-40 CRA free with a government coupon, and get the same hardware and features as the $60 DTVPal, which is $20 with the coupon.

Interestingly the NTIA list of approved set top boxes also includes the EchoStar TR-40 and a DISH Network DTVPal Plus, both of which are listed as approved, but currently unavailable. At first I thought the DTVPal Plus might be the EchoStar TR-50 ATSC DVR shown at CES, but it can’t be as having the TR-50s capabilities make it ineligible for a coupon, hence it wouldn’t be on the approved list. Curious.

Disclaimer: I work for Sling Media, which is owned by EchoStar.

Disclaimer: I’m employed by Sling Media, which is owned by EchoStar.