When DISH Network launched their new Hopper multi-room DVR they ran a few different ads. But the one that seems to have struck the strongest chord is the ‘Boston’ ad. It seems like DISH noticed as they’ve now launched a whole series of ads in the ‘Boston’ vein.
The first two are marketing their new commercial auto-skip feature:
The next set are promoting the Primetime Anytime feature:
And this one emphasizes the 2,000 hour capacity: