If you don’t already have an Amazon Prime membership you can try it free for a month, then it is $79 a year. And you get more than free streaming video, you get free two-day shipping on all of your orders and free book each month to borrow from the Kindle Owners’ Lending Library.

Now if only TiVo would get around to the promised support for Prime Instant Video.

The full announcement is below:

Starting with the next software update, 21.x, which is expected in the spring (late-April or early-May), there are a few things TiVo is willing to confirm. (I’ve touched on this release before.) Aside from general polish, more screens being moved into the HD UI, bug fixes – aka the usual – the biggest news is probably the long awaited update to two streaming clients: Netflix and YouTube.

The TiVo Netflix app is getting a complete overhaul – or, rather, a replacement. The new app is actually written by Netflix and integrated by TiVo, using TiVo’s Adobe Air-based SDK. It will provide a completely modern Netflix experience, on par with other devices. TiVo says it will be similar to the Netflix client found on the Insignia Connected TV with TiVo Design, but not exactly the same.

YouTube is also getting a new client, which will be radically different. The new client will implement the YouTube ‘lean back’ style interface, and is probably most similar to the version found on Google TV. YouTube created the ‘lean back’ UI especially for home entertainment implementations, where you ‘lean back’ as opposed to ‘leaning forward’ over your computer keyboard, so this should be a nice improvement.

I did ask about an update for the Amazon app, but it will not be part of the next update. TiVo recognizes there is demand for support of the free Amazon Prime streaming in Amazon Instant Video, but to implement it they need to work with Amazon. Currently they’re in “active discussions” with Amazon about the implementation, but they can’t yet say when it might happen. But know that it is on their radar. They did want to stress that the TiVo app does have access to the complete Amazon Instant Video library via downloads, it is only the streaming that is currently missing.

I also asked about Spotify support for the US. TiVo queried US customers about interest in Spotify last July, and the Virgin Media TiVo units in the UK got Spotify in November, but there is still no sign of it in the US. TiVo doesn’t have an official comment on this at this time, aside from acknowledging the interest. Personally I think it is on the road map but they’re not ready to talk about it yet.

Something else that is coming in the next release is parental controls in the HD UI. Until now customers who wanted to enable parental controls needed to switch to the SD UI, so this is likely a welcome change for parents. This did, unsurprisingly, spark a discussion on TiVo KidZone and the future thereof. At this time there are no plans to bring TiVo KidZone to the HD UI. There are ongoing discussions within TiVo about the future of KidZone in general, and what form it might take, if it remains at all.

I got the impression that KidZone was never a high demand item and the justification for devoting the engineering resources needed to bring it to the HD UI is difficult to make. We may see fancier parental controls instead of a special KidZone implementation. Or perhaps it is something that might be addressed via user-based folders (which we’ve seen teased in screen grabs in the past), by tying access to folders to the parental controls and only allowing the kids access to their own folder. But that’s just speculation on my part.

Looking further out I tried to get some info on the new SDK, but they’re not ready to discuss that just yet. They did confirm that it is Adobe Air with ActionScript 3.0 (at least for the initial release, it seems like other environments may be added in the future), and they are very serious about supporting developers. They’ve hired someone for a new position tied to the SDK, so it will have dedicated attention. I’m hoping it fares better than the old public HME SDK. This time around I think TiVo has more appreciation for the importance of third party apps.

We also discussed Jason Wong’s interview at last September’s IBC show. I’ve already covered the transcoder box and IP STB in previous posts. The other big item, to me at least, that Jason mentioned was DLNA support:“Yes, using DLNA and DLNA approved DRM like DTCP, but yes.” This sparked an interesting discussion. First of all, TiVo clarified that Jason’s comments were within the context of the European audience of the IBC show. European units support DTCP but not the entire DLNA standard.

The discussion was over whether it makes sense for TiVo to support DLNA on the US units. My stance is that yes, it does – especially as a DLNA client. While it would be nice to have TiVo as a DLNA server, I actually don’t see it being as useful for most users. There aren’t currently a lot of devices that would act as a DLNA client for a DTCP-IP protected stream. Down the road a bit I think this will be more useful, as more cable MSOs implement this tech, thereby driving more consumer devices (like smart TVs) to implement the client side.

But going back to my original point, I think it would be useful for TiVo to implement DLNA client capabilities. Right now getting media onto a TiVo from local sources is a bit of a pain in the ass. You have to install TiVo Desktop, or one of the third party tools like kmttg, Streambaby, or pyTiVo, just to get your music, photos, and/or video onto the TiVo for display. But many devices already have built in DLNA server support and it would be plug-and-play if TiVo would only connect to these existing servers.

To me a huge issue is that so many modern smartphones have built in DLNA support. Any of the content you have on your DLNA-enabled smartphone could be streamed wirelessly over the local network to a DLNA-enabled TiVo. No need for HDMI or MHL cables, or docks, etc. Just connect to the local LAN and away you go. This is possible with most connected TVs, but that’s still a small market. TiVo could be the gateway for this content for many consumers; I think that would be very useful. Not to mention making it easier to display content from your PC, NAS, etc.

I think we had a good discussion about DLNA support and I’m hopeful TiVo will give some serious thought toward implementing it, at least as a client to start. But they are interested in gauging the demand from the market in general, so how about it? Is DLNA support, client and/or server, something you’d like to see TiVo add? And why?

Anyway, Amazon’s Black Friday Week sale is in full swing. It actually started on Monday and runs through next Monday. They have deals all over the site, so I’m not going to try to list them all.

But I did want to focus on the deals in Movies & TV. They have specials on DVD, Blu-ray, and Amazon Instant Video – thousands of DVDs and Blu-ray Discs at up to 67% off. Check it out.

I took a screencap of the notice, but the meat is this:

Dear Customer,

I have big news for Amazon Prime members – we’ve just signed a deal with FOX to add a broad selection of movies and TV shows to our unlimited instant streaming service later this fall. The new additions from the FOX library include 24, Arrested Development, The X-Files, Ally McBeal, Buffy the Vampire Slayer, and – available on digital video for the first time – The Wonder Years. We now have deals with CBS, NBCUniversal, Sony, and Warner Bros, and adding FOX will bring the total to more than 11,000 movies and TV shows available for unlimited instant streaming.

Since launching earlier this year, we have now doubled the number of titles available in Prime instant videos, and there’s still more to come. Prime membership remains $79 a year, and of course features our unlimited free two-day shipping on millions of products. Prime is one of the best values anywhere.

Prime instant videos can be played on more than 300 HDTVs, Blu-ray players, and set-top boxes.

Right now there are 2,940 entries available for Amazon Prime streaming, but a lot of those are actually complete seasons of TV series, so the number of individual items is much higher. The Tech of the Hub Blog did a comparison of streaming services in August, looking at Amazon Instant, Hulu Plus, iTunes, Netflix, and Vudu. Netflix still has the content edge in numbers, but all content is not created equal and adding popular content gives a service more draw.

I do have a minor disappointment with this announcement, though it isn’t a new issue. The link in the announcement to“more than 300 HDTVs, Blu-ray players, and set-top boxes” in the announcement takes you to the Amazon Instant Video TVs and Devices page. On that page one of the entries is Compatible Digital Video Recorders – which are all TiVos, of course. But TiVo does not support Amazon streaming, only Amazon Instant Video downloads. So you cannot take advantage of the free Prime streams on TiVo, at least not yet. TiVo has said they’re working on an updated client to add streaming support, but we don’t have any word on when we might get that, and if it will be Premiere-only or if it will update older units as well. I hope no one is misled into thinking they’ll be able to access the stream from their TiVo today.

The screen capture of the announcement is below:

One of my pet peeves is their handling of Over-The-Top (OTT) content aka streaming and downloadable video from the likes of Netflix, Amazon, Hulu, etc.

Let’s start with TiVo’s Netflix support. When it launched, back in December 2008, TiVo’s Netflix implementation was basically as functional as its contemporaries. There were some serious limitations – not being able to add titles to your queue, limited searching, etc. But those were limitations shared by all Netflix streaming implementations. Fast-forward two and a half years and TiVo’s implementation – is still pretty much the same as it was at launch. Meanwhile other implementations – on Blu-ray players, gaming consoles, streaming boxes, etc., have made great leaps forward. Roku’s new player on the Roku 2 line supports 1080p video, 5.1 surround sound, and subtitles – none of which TiVo supports. Not to mention features that have been in there previously such as searching the available titles and adding titles to your queue.

When the TiVo Premiere launched over a year ago, in March 2010, it was called “the One Box to Rule Them All”. Even then I felt that was undeserved hyperbole, and I feel that even moreso today. It was touted as being your one-stop-shop for content:

It’s the One Box: TiVo Premiere is your new cable box, movie box, web box, and music box; it’s the one box that gives you access to everything you want to get on your television and all with one remote. It’s a true one stop shop for entertainment.

Yes, the selection of content is respectable enough – Netflix (despite the horrendously out-dated player), Amazon Instant Video (despite still lacking streaming support), Blockbuster, Hulu (on the Premiere only, natch), YouTube, Music Choice, and web videos. But it is far from market leading. Most decent Blu-ray players and game consoles include a similar lineup these days, and often more. But this is hardly a market leading lineup. Let’s even include TiVo’s list of web videos. It still doesn’t measure up to, say, Roku’s content options. TiVo, while you’re updating the geriatric Netflix client, and implementing streaming for Amazon Instant Video so TiVo users can join every other platform with free videos for Prime members, how about MLB.com? Crunchyroll? Flixster? Movie Vault? NASA TV? You get the point. Oh, and fix the damn YouTube client too, some of the functions in there have been broken for what seems like forever.

To put it simply, if someone is looking for a DVR which also provides some OTT content, I’d recommend TiVo. But for anyone who is mainly interested in OTT content, I would never recommend TiVo. I’d probably recommend a Roku as their best option. TiVo isn’t even in the top five. I’d put connected TVs, gaming consoles, Blu-ray players, and other STBs like Boxee before I’d recommend TiVo to someone seriously interested in OTT content. Again, if they really want a DVR and would like the ability to access some OTT content, sure, TiVo is my first recommendation. But I could not in good conscience recommend TiVo to someone who had a serious interest in OTT.

I gave my now fiancee a Roku HD-XR, the high-end box from their second generation (the Roku 2 is actually the fourth generation), for Xmas 2009, shortly after we started dating. She watched Netflix streaming a lot at the time, but was doing it all on her 15″ laptop while she had an HDTV across the room. So I gave her the Roku to use instead. Since she moved in with me last fall I’ve set up the Roku in the bedroom, but it doesn’t get much use. We use the TiVo for most OTT content, with the PS3 as secondary, as they’re both on the main TV in the living room.

But I have played with the Roku just to experience it, and I think their ’tile’ interface is far superior to TiVo’s. And their content selection simply puts TiVo to shame. If TiVo is serious about playing in the OTT market, they really need to get more content, especially real-time content, on board. I’m increasingly tempted to move the Roku, or get a second one, to be able to access content like NASA TV, Crunchyroll, and other content on our main set – instead of using the TiVo. Or Amazon Instant Video’s free streaming for Amazon Prime users, which TiVo has promised but not yet delivered.

Any content TiVo offers I believe is also on Roku – and often in a superior format. TiVo’s list of officially sanctioned web videos is littered with cruft – stale podcasts that are long since defunct. Some of the podcasts they list are SD versions when there are HD versions available. They’re simply lacking real-time streaming content outside of the ‘big boys’ Netflix, Hulu Plus, and YouTube. NASA TV would be a great addition. You can download the SpaceVidCast podcasts on TiVo – but on Roku you can watch the streaming live shows and access their premium content.

TiVo’s interface to select web video content has not aged well. The content is grouped in ways that often don’t make sense to me. I’ve grown increasingly frustrated with it over the years, as things that used to be ‘quirks’ have aged into ‘major annoyances’. For example, if you browse by ‘all’ why are some shows grouped – like NY Times content – but also listed individually? And why aren’t other logical groups also there? Why isn’t there a group for all CNET shows? (I don’t mean the one item where you can subscribe to them all, I mean a folder like the NY Times has.) Or Revision3 shows? It would be better for users and the content providers if it were easier to find all of their shows in one folder.

Why are there so many defunct podcasts still listed, cluttering the list. especially in the bunch at the end that require TiVo desktop to transcode? Some of them have been dead for a year or two now. Why are some podcasts listed only in HD versions, some in both HD & SD, and others only in SD? And I don’t mean those that are only available in one or the other, but those that have HD & SD options. Even among the HD podcasts from the same provider it seems sometimes different HD variants may be used.

It is a frustrating mess. Worse, it is a buggy, frustrating mess. If I scroll up and down too much, especially in long lists of podcasts, it will inevitably crash and kick me out to TiVo Central. Sometimes I’ve discovered ‘poison listings’ where if my cursor so much as highlights that title it will crash out to TiVo Central. And I can reproduce it every time I highlight that title. These issues come and go, it is a little bit of random fun – will it crash on me this time? Let’s find out!

And how about the pitiful RSS support? You can enter an RSS feed for a podcast that isn’t listed – but all that does is store the feed for you and you have to remember to manually check it to see if there is a new episode up. How is that at all TiVo-like? It is pretty much anti-TiVo. Why can’t it work like the ‘blessed’ podcasts and periodically check for new episodes and download them? That’s kind of what RSS is for. So you don’t have to manually check for new content on each site.

If TiVo is serious about being ‘the one box’ and remaining competitive with the explosion of connected TVs, Blu-ray players, gaming consoles, and cheap media boxes like Roku, they need to seriously re-evaluate their approach to OTT content, IMHO. Personally I’d love to see them license Roku’s platform. The UI would need some massaging to blend in better with TiVo’s HDUI, but it’d be a vast improvement – as would the explosion in content offerings. And TiVo would be in a unique position to integrate all of that content into their search platform. That would be truly powerful. (Or maybe TiVo can use some of their new windfall cash reserves to acquire Roku outright.) Beefing up their OTT offerings should make them an even more attractive partner for MVPDs who are facing cord cutters and those simply cutting back on their package levels, using OTT to fill in the gaps.

Offer content creators an API to publish their content on TiVo, without jumping through too many hoops or getting blessed. Create a system to sell premium content, subscriptions, etc, to the user – and TiVo can take a cut. Like Amazon and the Kindle – anyone can self-publish their book, blog, or the like to the Kindle. Amazon collects the fees and takes their cut, passing the rest on the the creator. TiVo should be able to do the same, with or without Roku. TiVo seems to be more and more Apple-like, acting like a walled garden and not the platform to end all platforms they claim to be.

You may have read about the Virgin Media TiVo in the UK and the way it integrates OTT content like BBC iPlayer and ‘catch up’ features into search and the guide. TiVo in the US could do much the same using OTT content – missed a show? Scroll back in the guide and it links to Netflix, Hulu, the network site, wherever that episode is available. Watching game you recorded? TiVo could pop up links to related content on MLB.com. Watching anime you recorded off Adult Swim? Maybe it suggests a related show from Crunchyroll.com.

Now that would be one box to rule them all – and not a pretender making unsupportable claims on the throne.

But that’s just my two cents. You may not agree.

There is a $5.99 digital movie sale with 43 titles. That’s $5.99 to own, not rentals.

And finally, Resident Evil, Resident Evil: Apocalypse, and Resident Evil: Extinction are all $7.99 each to own, 50% off.

Picked up from Gadget Lab at Wired.

They also have 64 movies on sale, to own not rent, for just $5.99. You can probably find something in that assortment that you’d like to own.

They’re also offering discounted purchases on a number of titles. Fourteen titles for $4.99 and eight titles for $5.99. They’re also offering ten complete television seasons for $14.99 each: The Office Seasons 2 & 3, Monk Seasons 2, 3, 4, & 5, Friday Night Lights Seasons 1 & 2, and House Seasons 1 & 2. And there are a number of free downloads.

There is also a Veteran’s Day Sale, featuring nine movies to purchase for $5.99 each: The Patriot, Air Force One, Black Hawk Down, Tears of the Sun, The Hunt for Eagle One, The Hunt for Eagle One: Crash Point, Stealth, Sniper, and Sniper 3.

And the Scary Movie Sale is still running with $0.99 rentals.

There are also ten horror films and thrillers available as $0.99 rentals: Dreamcatcher, The Initiation of Sarah, Little Shop of Horrors (1986), Buried Alive, Panic Room, The Unholy, See No Evil, Darkness Falls, Horror of Dracula, and Wolf.

With Saw V hitting theaters the first four films are 50% off. Saw, Saw II, and Saw III are $6.99 and Saw IV is $7.99.

And there are deals on NBC TV series. Buy Heroes season 1 and get season 2 50% off, buy Law & Order: SVU season 1 and get season 7, 8, or 9 for 66% off, and buy 30 Rock season 1 and get season 2 for 50% off. Or subscribe to The Daily Show with Jon Stewart or The Colbert Report, both 67% off.

Second the October Scary Movie Sale continues this week with ten titles – though two of them are shared with the general sale, and I really don’t see how they’re scary movies or thrillers: Sex and the City and 21. I suppose they may be scary to someone, the though of having to watch Sex and the City is kind of frightening to me. But the other eight titles make more sense: Hard Candy, John Carpenter’s Vampires, The Devil’s Rejects, Fallen, The Seventh Sign, Body Snatchers, Poltergeist II: The Other Side, and Scream and Scream Again.

And they’re still running an Adam Sandler movie sale – seven of his films to purchase at $5.99 each: Anger Management, Mr. Deeds, Punch-Drunk Love, 50 First Dates, Spanglish, Adam Sandler’s Eight Crazy Nights, and Big Daddy.

And they’re running an Adam Sandler sale – six of his films to purchase at $5.99 each: Anger Management, Mr. Deeds, Punch-Drunk Love, 50 First Dates, Spanglish, and Big Daddy. No that’s scary.

And there are more traditional sales as well. Rent one MGM film and get a second rental free. The instructions are on the right hand side of that page. There’s also another $5.99 movie sale, purchase any of ten films for just $5.99.

There is a Romantic Movie Sale which is offering twelve movies for purchase, not rent, at $5.99.

I guess I can’t call it Amazon Unbox anymore, it is now Amazon Video On Demand. They’ve rolled out the online streaming on demand to the general public, it is no longer just for beta testers. I’ll have to update the blog category… later.

Of course, you can just buy the adapter from Amazon.com for $39.99 and save the $20 up front.

Thanks to Davis Freeberg for the tip on the TiVo promo.

Also, The Summer Movie Sale continues to run, labeled the Labor Day Movie Sale this week. There are 56 titles available to purchase (not rent) for just $5.99. OK, for some inexplicable, freaky reason Leonard Part 6 is in there for $9.94.

And The Summer Movie Sale is still rolling on. Purchase, not rent, any of 56 titles for $5.99 each.

But there is one bright spot, The Summer Movie Sale is still running. The sale offers titles for purchase, not rental, for $5.99 each. There are currently twenty titles in the sale. Once again they’re calling it a Teen Comedy Sale this week, and once again it is really teen comedies and cheesy action movies.

The Summer Movie Sale is also still rolling, this week it is a Teen Comedy Sale with 18 titles to purchase at $5.99 each. It actually looks more like ‘Teen Comedy and Cheesy Action Movie Sale’, really.