We knew the issue was a contractual one, between Netflix and content owners. They did not have the rights to stream to MSO hardware. But it seems the issue was specifically with Starz, and now that Netflix and Starz have parted ways that obstacle is gone. Well, maybe. No one is sure if the Starz deal was the only obstacle, or if there are similar clauses in contracts with other rights owners, and Netflix isn’t commenting. But there is some hope:

The Starz deal was why RCN Corp. was unable to offer Netflix on TiVo boxes when the cable operator launched its TiVo offering in May 2010, RCN Senior Director of Video Product and Video Network Operations Jason Nealis tells Light Reading Cable. He says he’s eager to reopen the dialogue with Netflix now that that Starz deal has expired.

I suppose if anyone would have inside information it’d be Jason, since he’s the point man for RCN’s TiVo implementation.

Of course, TiVo could always implement DLNA, which would open the door to work arounds. Which is how ARRIS gets Netflix on their MSO Moxi units, via PlayOn running on a user’s computer, as stated in this video:

Or, when TiVo publishes their SDK, perhaps PlayOn could create an app for TiVo.

Given TiVo’s working relationship with Comcast, and their integration of Comcast’s XFINITY On Demand into retail units, I have to wonder if we might see support for Comcast’s Streampix streaming service land on TiVo as well. That’s something I certainly would not expect to see supported on units provided by other MSOs, but it would be a welcome addition to retail units. And it would make sense, seeing as Comcast’s deal is for support or retail units and I’d expect them to be happy to have their streaming service on those boxes.

Via Light Reading Cable.

PlayOn installs on your Windows XP or Windows Vista PC, and acts as a kind of transcoding proxy for web video. It retrieves the web video and streams it to DLNA (Digital Living Network Alliance) compatible devices such as the PlayStation3, Xbox 360, and HP MediaSmart TVs. While those are the officially supported devices, they state that they will work to expand the list, and since they’re using DLNA I’m thinking may work on other DLNA devices even if not officially supported. They currently tout support for Hulu, CBS, YouTube, and ESPN, and promise Netflix support “just down the road”. They’ve also promised playback on the Nintendo Wii “by the end of 2008″. PlayOn is currently in beta, and MediaMall plans to charge $30 for the final product when it is ready for release.

MediaMall also has a blog where you can keep track of their development efforts. In a post there they reiterate that Netflix will be added before GA (that’s general availability, aka the official release for the non-geeks), and also state that CNN will be in before GA. MediaMall also develops the ActiveTV platform that powers the above mentioned DSM-520, which supports a plethora of web video sites, so it seems logical that they’d be bringing that know-how over to PlayOn to add more sites over time. After all, PlayOn was only released to beta on Monday.

Picked up from EngadgetHD.