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><channel><title>Gizmo Lovers Blog &#187; IBC</title> <atom:link href="http://www.gizmolovers.com/tag/ibc/feed/" rel="self" type="application/rss+xml" /><link>http://www.gizmolovers.com</link> <description>TiVo, Slingbox, Android, Blu-ray Disc, and whatever other tech I feel like blogging about...</description> <lastBuildDate>Fri, 20 Jul 2012 09:16:12 +0000</lastBuildDate> <language>en</language> <sy:updatePeriod>hourly</sy:updatePeriod> <sy:updateFrequency>1</sy:updateFrequency> <generator>http://wordpress.org/?v=3.1.4</generator> <item><title>Jason Wong, TiVo Director Product Marketing, Talks About The Future</title><link>http://www.gizmolovers.com/2012/01/23/jason-wong-tivo-director-product-marketing-talks-about-the-future/</link> <comments>http://www.gizmolovers.com/2012/01/23/jason-wong-tivo-director-product-marketing-talks-about-the-future/#comments</comments> <pubDate>Mon, 23 Jan 2012 20:51:44 +0000</pubDate> <dc:creator>MegaZone</dc:creator> <category><![CDATA[DVR]]></category> <category><![CDATA[Place Shifting]]></category> <category><![CDATA[TiVo]]></category> <category><![CDATA[IBC]]></category> <category><![CDATA[Video]]></category> <category><![CDATA[YouTube]]></category><guid
isPermaLink="false">http://www.gizmolovers.com/?p=9039</guid> <description><![CDATA[Last September at the IBC show in Amsterdam, Netherlands TiVo&#8217;s Director of Product Marketing, Jason Wong, sat down for an interview, the video of which has just been posted. He had a few interesting things to say which hint at &#8230; <a
href="http://www.gizmolovers.com/2012/01/23/jason-wong-tivo-director-product-marketing-talks-about-the-future/">Continue reading <span
class="meta-nav">&#8594;</span></a>]]></description> <content:encoded><![CDATA[<p><a
href="http://youtu.be/UhA7KFcaXUc"><img
src="http://www.gizmolovers.com/wordpress/wp-content/uploads/2011/07/TiVo_logo_2011-250x300.jpg?9d7bd4" alt="TiVo Logo" title="TiVo Logo" width="250" height="300" class="alignleft size-medium wp-image-4074" /></a> Last September at the IBC show in Amsterdam, Netherlands TiVo&#8217;s Director of Product Marketing, Jason Wong, sat down for an interview, the video of which has just been posted.  He had a few interesting things to say which hint at possible future directions for TiVo.  At <a
href="http://youtu.be/UhA7KFcaXUc?t=1m50s">the 1m50s mark</a> he mentions TiVo building a portfolio of products.  He repeatedly mentions a &#8216;zapper box&#8217;, which from context is the non-DVR TiVo Preview or a similar product.  At <a
href="http://youtu.be/UhA7KFcaXUc?t=3m15s">the 3m15s mark</a> he talks about the whole-home DVR and second screen.</p><p>He <a
href="http://youtu.be/UhA7KFcaXUc?t=3m41s">mentions</a><cite>&#8220;a couple of thin-client zapper boxes, with or without a tuner&#8221;</cite>, which is interesting, since the existing TiVo Preview does have a tuner and CableCARD slot.  Perhaps TiVo is working on a more Roku-like streaming-only device?  He does mention it again later, referring to it as a &#8216;thin-client&#8217;.  I&#8217;d like to see that, since I really don&#8217;t use Live TV at all and removing the tuner would reduce the cost and complexity of the box, and allow it to be smaller.</p><p>Even more interesting, immediately following this <a
href="http://youtu.be/UhA7KFcaXUc?t=3m43s">he says</a><cite>&#8220;that same DVR, with some transcoding capability, can power an iPad or a smartphone within the home&#8221;</cite>.  That&#8217;s the second screen, and this is especially interesting considering he said this in September and last week TiVo was showing off a technology demo of a transcoding box at CES.  More interesting, he effectively <a
href="http://youtu.be/UhA7KFcaXUc?t=4m43s">goes on to explain</a> why TiVo is looking at a standalone transcoding box today, and is not yet bundling this into the DVR.  It comes down to cost &#8211; bundling transcoding into every DVR is too costly today, but he implies that as costs come down it will migrate into the DVR.</p><p>But what was music to my ears was his statement at <a
href="http://youtu.be/UhA7KFcaXUc?t=5m25s">the 5m25s mark</a>, when referring to the types of technology they&#8217;ll be using for streaming.<cite>&#8220;Yes, using DLNA and DLNA approved DRM like DTCP, but yes.&#8221;</cite> I&#8217;ve been saying for years that TiVo should stop using proprietary systems and embrace the growing number of standards, and specifically DLNA and DTCP-IP, to interoperate with other systems.</p><p>He then <a
href="http://youtu.be/UhA7KFcaXUc?t=5m57s">goes on to talk about</a> TiVo&#8217;s emerging app strategy, using <a
href="http://www.gizmolovers.com/2012/01/19/tivo-teases-the-tivo-platform-sdk/">the SDK which was recently teased</a>.  It sounds like they will be opening development up to third parties much more broadly than they have in the past with the likes of HME.</p><p>And, finally, <a
href="http://youtu.be/UhA7KFcaXUc?t=7m3s">he explains</a> TiVo&#8217;s software development strategy.  As I suspected, and I&#8217;ve posted before, they&#8217;ve pulled everything into one common &#8216;trunk&#8217; which they then branch as needed for each partner.  If they create something unique for one partner in a branch, they&#8217;ll then merge that back into the common trunk so that development for one partner strengthens the trunk and benefits all in future releases.  That&#8217;s not surprising, it is a standard software development practice.</p><p>I hope Jason will be attending <a
href="http://www.gizmolovers.com/2012/01/23/gizmo-lovers-at-the-cable-show-2012/">The Cable Show</a> in May, he seems like a good fellow to talk to.  The full video is worth watching:<br
/> <iframe
width="500" height="284" src="http://www.youtube.com/embed/UhA7KFcaXUc?autohide=1" frameborder="0" allowfullscreen></iframe></p><p>Thanks to <a
href="https://twitter.com/#!/TechWzrd" class="broken_link">Tech Wizard</a> for the <a
href="https://twitter.com/#!/TechWzrd/status/159433443770515457" class="broken_link">heads up via Twitter</a>.</p> ]]></content:encoded> <wfw:commentRss>http://www.gizmolovers.com/2012/01/23/jason-wong-tivo-director-product-marketing-talks-about-the-future/feed/</wfw:commentRss> <slash:comments>9</slash:comments> </item> </channel> </rss>
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