Launching Monday at ReframeCollection.org, the site will provide free digital copies of video and “at-cost” conversion of films to content owners, then rent or sell the digital download or DVD versions on a nonexclusive basis. Reframe will use Amazon’s DVD on Demand service for physical copies and its Unbox service for digital downloads to rent or sell.

The site is launching with 500 titles, which should expand to 1,500 over the next few months, with a goal of 10,000 within the next year. This could add some interesting rare content to Amazon Unbox, and hopefully it will be available via Amazon Unbox on TiVo.