Universal Unveils Inaugural Slate of Film and TV Offerings Coming to Blu-ray(TM) Disc Day and Date With DVD

‘Heroes: Season Two’ Will Mark the Studio’s First Global Event Release

Lineup to Include Summer 2008′s Most Anticipated Films From Universal Pictures: THE INCREDIBLE HULK, Wanted, Hellboy II: The Golden Army, Mamma Mia! and The Mummy: Tomb of the Dragon Emperor, As Well as Some of the Studio’s Other Biggest Titles

UNIVERSAL CITY, Calif., April 17 /PRNewswire/ — Universal Studios Home Entertainment revealed its initial lineup of film and television properties arriving later this year on Blu-ray(TM) Disc, day and date with DVD, it was announced today by Craig Kornblau, President, Universal Studios Home Entertainment and Universal Pictures Digital Platforms. Marking the rollout of the studio’s first global release on Blu-ray(TM) will be the “Heroes: Season Two,” which will debut beginning August 26, 2008.

The highly anticipated premier of the sophomore season of NBC’s “Heroes” will be buoyed by the simultaneous debut of “Heroes Season One” on Blu-ray(TM). Later in the year and in time for the holidays, five of the year’s most promising feature films will arrive in high definition: THE INCREDIBLE HULK, the action-packed new chapter of one of the most popular Super Hero sagas of all time that stars Edward Norton, William Hurt and Liv Tyler; Wanted, the action-thriller from stunning visualist director Timur Bekmambetov that stars Morgan Freeman, James McAvoy and Angelina Jolie; Hellboy II: The Golden Army, the epic vision of imagination from acclaimed director Guillermo del Toro; Mamma Mia!, the musical romantic comedy in which Meryl Streep leads an all-star cast in the adaptation of the beloved musical; and The Mummy: Tomb of the Dragon Emperor, the next installment in The Mummy franchise in which Jet Li, Maria Bello, Michelle Yeoh and newcomer Luke Ford join the returning Brendan Fraser and John Hannah for a supernatural adventure that shifts the series to the Far East.

“We’re thrilled that our preliminary slate of Blu-ray(TM) offerings comprises such a brilliant collection of high-def centric fare,” said Mr. Kornblau. “As awareness for Blu-ray(TM) continues to grow, consumers will learn to rely on the superior quality picture, sound, interactivity and connectivity that only high-definition home entertainment delivers.”

The first wave of Universal Blu-ray(TM) releases, which hits U.S. stores July 22nd, gives fans of The Mummy franchise a chance to relive the iconic blockbuster films’ thrilling beginnings in crystal-clear high-definition. The Mummy and The Mummy Returns, starring Brendan Fraser, and the hugely successful action-packed spin-off The Scorpion King, starring Dwayne “The Rock” Johnson, all will be released on Blu-ray(TM) for the first time that day.

The first of Universal’s new theatrical Blu-ray(TM) releases hitting store shelves this summer day and date with its DVD counterpart is the apocalyptic thrill-ride DOOMSDAY, starring Rhona Mitra, Malcolm McDowell and Bob Hoskins. Other titles on deck for 2008 include American Gangster, Knocked Up, The 40-Year-Old Virgin, Miami Vice, End of Days, U-571 and Land of the Dead, among others.

Furthering Universal’s aggressive rollout of Blu-ray(TM) product globally, Universal Pictures International Entertainment, the company’s international home entertainment arm, is concurrently announcing its initial slate of Blu-ray(TM) releases for the international marketplace today.

Universal Studios Home Entertainment is a unit of Universal Pictures, a division of Universal Studios (http://www.universalstudios.com/). Universal Studios is a part of NBC Universal, one of the world’s leading media and entertainment companies in the development, production, and marketing of entertainment, news, and information to a global audience. Formed in May 2004 through the combining of NBC and Vivendi Universal Entertainment, NBC Universal owns and operates a valuable portfolio of news and entertainment networks, a premier motion picture company, significant television production operations, a leading television stations group, and world-renowned theme parks. NBC Universal is 80%-owned by General Electric, with 20% owned by Vivendi.

CONTACT:

Universal Studios Home Entertainment
Lea Porteneuve
Vice President, Publicity
(818) 777-1391
Lea.Porteneuve@nbcuni.com

Source: Universal Studios Home Entertainment

CONTACT: Lea Porteneuve, Vice President, Publicity of Universal Studios
Home Entertainment, +1-818-777-1391, Lea.Porteneuve@nbcuni.com

They dropped a press release to tout the changes:

Apr 10, 2008 08:00 ET

Blockbuster® Rolls Out Blu-ray Format Across U.S. & Canada

Company Committed to Being Customers’ Blu-ray And Standard DVD Headquarters

Company Installing Blu-ray Kiosks In Almost 5,000 Stores

DALLAS, April 10 /PRNewswire-FirstCall/ — Beginning this week, in addition to the standard DVDs lining its shelves, Blockbuster Inc. will be offering customers something extra — Blu-ray movies, for rent and sale in all of its corporate stores in the U.S., as well as in Canada, and select domestic franchise locations. Blockbuster made news last July with its announcement that the company was making Blu-ray available in 1,700 of its stores. Now, less than a year later, the company is positioning itself to become the customer’s Blu-ray headquarters for rental and retail product with this national launch.

To highlight the availability of Blu-ray in its stores, Blockbuster is installing Blu-ray kiosks in the center of its stores. Featuring a 42-inch high-definition TV with movies playing via a PLAYSTATION®3 (PS3™) console, the Blu-ray kiosks will enable customers to experience the movie-viewing advantages of high-definition technology while also driving home the point that PS3 consoles double as Blu-ray players.

As for Blockbuster’s by-mail service, in addition to the wide selection of Blu-ray titles it carries online, this week Blockbuster began offering online subscribers a Blu-ray preference setting so they can automatically indicate that they want to receive all available movies in the high-definition format.

“Blockbuster was the first national retailer to accurately recognize and react to consumers’ preference for this format when we added Blu-ray discs to a large percentage of our stores last summer,” said David Podeschi, Blockbuster Senior Vice President, Merchandising, Distribution and Logistics. “Now, with this national rollout, we believe Blockbuster is perfectly positioned to drive consumer adoption of this next generation DVD format and to become the customer’s headquarters when it comes to renting or buying Blu-ray movies, whether in-store or online.”

Podeschi continued, “Our mission at Blockbuster is to provide consumers with convenient access to media entertainment — whether that’s with Blu-ray or standard DVDs, retail or rental, through our stores, by mail and through new technologies.”

About Blockbuster

Blockbuster Inc. (NYSE:BBI) (NYSE:BBI.B) is a leading global provider of in-home movie and game entertainment, with more than 7,800 stores throughout the Americas, Europe, Asia and Australia. The company may be accessed worldwide at http://www.blockbuster.com/.

Source: Blockbuster Inc.

CONTACT: Press, Karen Raskopf, Senior Vice President, or Randy Hargrove,
Senior Director, both of Blockbuster Inc. Corporate Communications,
+1-214-854-3190, or Investor Relations, Angelika Torres, Director, Investor
Relations of Blockbuster Inc., +1-214-854-4279

Web site: http://www.blockbuster.com/