From the release it just sounds like they’re releasing the first results from the Power||Watch service, which they started putting together last November. Power||Watch consists of a panel of 20,000 TiVo users who have opted in to having personal information gathered. This allows TiVo to associate the viewing data from the TiVo with the known demographic data from the household to provide more valuable data than the anonymous information provided by their Stop||Watch service.

May 2008 Power||Watch(TM) Ratings Service Highlights

– The Power||Watch(TM) ratings service research indicated that, contrary to popular perception, subscribers who have used the TiVo(R) service for more than three years, the “early adopters,” are no more likely to avoid commercials than those who have only been TiVo subscribers for one to three years. Essentially, there is no meaningful difference in the amount of Timeshifted viewing or fast-forwarding between these subscriber groups.

– All demographic segments Timeshift and fast-forward commercials at a high rate, although the specific commercials viewers choose to skip varies. For example, there are significant variances in the amount of time households with children under 12 spent watching commercials for certain product categories during Timeshifted viewing compared to households with adults over 50.

The full press release has more data and more of a breakdown of the initial Power||Watch results.

TiVo Inc. (NASDAQ: TIVO), the creator of and a leader in advertising solutions and television services for DVRs, today announced that Euro RSCG New York, the North American flagship office of global integrated marketing communications agency Euro RSCG Worldwide and a recognized leader in bringing transformative communications and business strategies to its clients, has subscribed to TiVo’s comprehensive second-by-second content ratings research products.

See the press release for full details.