<?xml version="1.0" encoding="UTF-8"?> <rss
version="2.0"
xmlns:content="http://purl.org/rss/1.0/modules/content/"
xmlns:wfw="http://wellformedweb.org/CommentAPI/"
xmlns:dc="http://purl.org/dc/elements/1.1/"
xmlns:atom="http://www.w3.org/2005/Atom"
xmlns:sy="http://purl.org/rss/1.0/modules/syndication/"
xmlns:slash="http://purl.org/rss/1.0/modules/slash/"
><channel><title>Gizmo Lovers Blog &#187; OTX</title> <atom:link href="http://www.gizmolovers.com/tag/otx/feed/" rel="self" type="application/rss+xml" /><link>http://www.gizmolovers.com</link> <description>TiVo, Slingbox, Android, Blu-ray Disc, and whatever other tech I feel like blogging about...</description> <lastBuildDate>Fri, 20 Jul 2012 09:16:12 +0000</lastBuildDate> <language>en</language> <sy:updatePeriod>hourly</sy:updatePeriod> <sy:updateFrequency>1</sy:updateFrequency> <generator>http://wordpress.org/?v=3.1.4</generator> <item><title>Mediaweek Begins DVR Analysis Series</title><link>http://www.gizmolovers.com/2008/04/21/mediaweek-begins-dvr-analysis-series/</link> <comments>http://www.gizmolovers.com/2008/04/21/mediaweek-begins-dvr-analysis-series/#comments</comments> <pubDate>Mon, 21 Apr 2008 23:34:00 +0000</pubDate> <dc:creator>MegaZone</dc:creator> <category><![CDATA[DVR]]></category> <category><![CDATA[TiVo]]></category> <category><![CDATA[MediaWeek]]></category> <category><![CDATA[OTX]]></category><guid
isPermaLink="false">http://www.gizmolovers.com/?p=2439</guid> <description><![CDATA[Mediaweek has begun a series of articles on DVR usage based on exclusive research by consumer research and consulting firm OTX. Considering Mediaweek&#8217;s audience, it isn&#8217;t surprising that they&#8217;re focused on the influence of DVRs on advertising and ratings. The &#8230; <a
href="http://www.gizmolovers.com/2008/04/21/mediaweek-begins-dvr-analysis-series/">Continue reading <span
class="meta-nav">&#8594;</span></a>]]></description> <content:encoded><![CDATA[<p>Mediaweek <a
href="http://www.mediaweek.com/mw/current/article_display.jsp?vnu_content_id=1003791593">has begun a series of articles on DVR usage</a> based on exclusive research by consumer research and consulting firm OTX.  Considering Mediaweek&#8217;s audience, it isn&#8217;t surprising that they&#8217;re focused on the influence of DVRs on advertising and ratings.  The study collected data from 3,500 DVR users during January 2008.  One thing surprised me a bit:</p><blockquote><p>Interestingly, the data shows that not everyone in a DVR household uses their DVR. In fact, in DVR-enabled households, 13 percent of people don&#8217;t use the device. Whether these people have never used the device or used it once and found no value is certainly worthy of, and will receive, future exploration.</p></blockquote><p>At first I had trouble imagining having a DVR in my home and <i>not</i> using it.  But then I thought about it, and realized I have TiVo which is very usable and user-friendly.  And then I remembered that my parents have a Scientific Atlanta 8300HD and they <i>hate</i> it.  It has randomly lost all their recordings, died completely a couple of times and needed to be replaced, and is generally so hard to use that they&#8217;ve pretty much given up on it.  So I suppose I can see why some might not use it, and I am curious as to what their further stories uncover in that regard.  (For the record my parents are moving into a new home soon and I&#8217;ve already sent them a TiVo HD with lifetime to setup in the new place.  I couldn&#8217;t let them keep using that SA abomination.)</p><p>Read <a
href="http://www.mediaweek.com/mw/current/article_display.jsp?vnu_content_id=1003791593">the whole article</a> and I&#8217;ll keep an eye out for future installments.</p> ]]></content:encoded> <wfw:commentRss>http://www.gizmolovers.com/2008/04/21/mediaweek-begins-dvr-analysis-series/feed/</wfw:commentRss> <slash:comments>4</slash:comments> </item> </channel> </rss>
<!-- Served from: www.gizmolovers.com @ 2026-04-14 16:17:52 by W3 Total Cache -->