Gizmo Lovers Blog » Omnicom http://www.gizmolovers.com TiVo, Slingbox, Android, Blu-ray Disc, and whatever other tech I feel like blogging about... Fri, 20 Jul 2012 09:16:12 +0000 en hourly 1 http://wordpress.org/?v=3.1.4 OMNICOM MEDIA GROUP SUBSCRIBES TO TIVO’S STOP||WATCH™ AUDIENCE RESEARCH SERVICEhttp://www.gizmolovers.com/2008/03/05/omnicom-media-group-subscribes-to-tivo%e2%80%99s-stopwatch-audience-research-service/ http://www.gizmolovers.com/2008/03/05/omnicom-media-group-subscribes-to-tivo%e2%80%99s-stopwatch-audience-research-service/#comments Wed, 05 Mar 2008 19:15:38 +0000 MegaZone http://www.tivolovers.com/2008/03/05/omnicom-media-group-subscribes-to-tivo%e2%80%99s-stopwatch-audience-research-service/ Continue reading →]]> Another media company, Omnicom Media Group, has jumped on Stop||Watch:

TiVo Inc.(NASDAQ: TIVO), the creator of and a leader in advertising solutions and television services for digital video recorders (DVRs), today announced that Omnicom Media Group has purchased a subscription to TiVo’s Stop||Watch™ ratings service. The Group’s full service media companies, OMD, PHD, and Prometheus Media Services, will use the comprehensive, second-by-second DVR audience behavioral data to help their clients better understand Live and Timeshifted audience viewing habits and the effectiveness of ad campaigns.

The press release certainly not coincidentally timed to lead into TiVo’s quarterly financial conference call this afternoon. See the full release for more.

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