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><channel><title>Gizmo Lovers Blog &#187; Nielsen Wire</title> <atom:link href="http://www.gizmolovers.com/tag/nielsen-wire/feed/" rel="self" type="application/rss+xml" /><link>http://www.gizmolovers.com</link> <description>TiVo, Slingbox, Android, Blu-ray Disc, and whatever other tech I feel like blogging about...</description> <lastBuildDate>Fri, 20 Jul 2012 09:16:12 +0000</lastBuildDate> <language>en</language> <sy:updatePeriod>hourly</sy:updatePeriod> <sy:updateFrequency>1</sy:updateFrequency> <generator>http://wordpress.org/?v=3.1.4</generator> <item><title>Apparently Men Need Directions, and Women Are More Social</title><link>http://www.gizmolovers.com/2011/09/14/apparently-men-need-directions-and-women-are-more-social/</link> <comments>http://www.gizmolovers.com/2011/09/14/apparently-men-need-directions-and-women-are-more-social/#comments</comments> <pubDate>Thu, 15 Sep 2011 03:48:43 +0000</pubDate> <dc:creator>MegaZone</dc:creator> <category><![CDATA[Android]]></category> <category><![CDATA[Google]]></category> <category><![CDATA[Mobile Devices]]></category> <category><![CDATA[android]]></category> <category><![CDATA[Nielsen Wire]]></category><guid
isPermaLink="false">http://www.gizmolovers.com/?p=7956</guid> <description><![CDATA[Where do I get off saying that? Well, Nielsen did a survey of the top twenty Android apps as of July 2011, and broke down the results by gender. Click on the image for a larger version to see the &#8230; <a
href="http://www.gizmolovers.com/2011/09/14/apparently-men-need-directions-and-women-are-more-social/">Continue reading <span
class="meta-nav">&#8594;</span></a>]]></description> <content:encoded><![CDATA[<p><a
href="http://www.gizmolovers.com/wordpress/wp-content/uploads/2011/09/Nielsen-July-2011-Top-20-Android-Apps.gif?9d7bd4" rel="lightbox"><img
src="http://www.gizmolovers.com/wordpress/wp-content/uploads/2011/09/Nielsen-July-2011-Top-20-Android-Apps-300x241.gif?9d7bd4" alt="Nielsen July 2011 Top 20 Android Apps" title="Nielsen July 2011 Top 20 Android Apps" width="300" height="241" class="alignleft size-medium wp-image-7957" /></a> Where do I get off saying that?  Well, Nielsen did a survey of <a
href="http://blog.nielsen.com/nielsenwire/online_mobile/top-20-android-apps-in-the-us-women-like-facebook-men-love-maps-and-mail/">the top twenty Android apps as of July 2011</a>, and broke down the results by gender.  Click on the image for a larger version to see the results for yourself.  The top five overall were the Android Market (which seems like of weak to include, it is really a meta-App) with 90.5%, Google Maps with 74.6%, Gmail with 74.5%, Facebook with 73.5%, and Google Search with 71.9%.  But when you break it down, for men it is Android Market 90.6%, Google Maps 77.1%, Gmail 75.5%, Google Search 72.4%, and Facebook 66.9%.  For women it is Android Market 90.5%, Facebook 81.0%, Gmail 73.4%, Google Maps 71.9%, and Google Search 71.3%.</p><p>When you look further down the list women are more likely to use Words With Friends and Twitter, while men are more likely to use QuickOffice Pro, Adobe Reader, and the Amazon AppStore.  Pandora and Angry Birds seem to have universal appeal, as everyone uses both about the same amount.</p> ]]></content:encoded> <wfw:commentRss>http://www.gizmolovers.com/2011/09/14/apparently-men-need-directions-and-women-are-more-social/feed/</wfw:commentRss> <slash:comments>0</slash:comments> </item> <item><title>Android Holds 16% of US Phone OS Share, iPhone 11%, RIM 8%</title><link>http://www.gizmolovers.com/2011/09/02/android-holds-16-of-us-phone-os-share-iphone-11-rim-8/</link> <comments>http://www.gizmolovers.com/2011/09/02/android-holds-16-of-us-phone-os-share-iphone-11-rim-8/#comments</comments> <pubDate>Fri, 02 Sep 2011 05:29:55 +0000</pubDate> <dc:creator>MegaZone</dc:creator> <category><![CDATA[Android]]></category> <category><![CDATA[Blackberry]]></category> <category><![CDATA[iPhone]]></category> <category><![CDATA[Mobile Devices]]></category> <category><![CDATA[Palm OS]]></category> <category><![CDATA[Symbian]]></category> <category><![CDATA[Windows Mobile]]></category> <category><![CDATA[android]]></category> <category><![CDATA[Apple]]></category> <category><![CDATA[iOS]]></category> <category><![CDATA[Nielsen Wire]]></category> <category><![CDATA[RIM]]></category> <category><![CDATA[WebOS]]></category> <category><![CDATA[windows mobile]]></category> <category><![CDATA[Windows Phone 7]]></category><guid
isPermaLink="false">http://www.gizmolovers.com/?p=7774</guid> <description><![CDATA[Nielsen Wire has posted new smartphone numbers for July 2011, showing that 40% of mobile consumers in the US currently use a smartphone. Of that 40%, 40% use Android, 28% use Apple iPhone (iOS), 19% use RIM Blackberry, and 7% &#8230; <a
href="http://www.gizmolovers.com/2011/09/02/android-holds-16-of-us-phone-os-share-iphone-11-rim-8/">Continue reading <span
class="meta-nav">&#8594;</span></a>]]></description> <content:encoded><![CDATA[<p><a
href="http://www.gizmolovers.com/wordpress/wp-content/uploads/2011/09/Nielsen-July-2011-Smartphone-Marketshare.gif?9d7bd4" rel="lightbox"><img
src="http://www.gizmolovers.com/wordpress/wp-content/uploads/2011/09/Nielsen-July-2011-Smartphone-Marketshare-300x234.gif?9d7bd4" alt="Nielsen July 2011 Smartphone Marketshare" title="Nielsen July 2011 Smartphone Marketshare" width="300" height="234" class="alignleft size-medium wp-image-7776" /></a> Nielsen Wire has <a
href="http://blog.nielsen.com/nielsenwire/online_mobile/40-percent-of-u-s-mobile-users-own-smartphones-40-percent-are-android/">posted new smartphone numbers</a> for July 2011, showing that 40% of mobile consumers in the US currently use a smartphone.  Of that 40%, 40% use Android, 28% use Apple iPhone (iOS), 19% use RIM Blackberry, and 7% still use Windows Mobile while 1% uses the new Windows Phone 7.  The remaining 5% is listed as &#8216;other&#8217; and would include things like WebOS and Symbian.  Doing the math, and a little rounding, that means 16% of phones in the US run Android, 11% run iOS, and 8% run Blackberry.</p><p>The smartphone market is really well on its way to being a duopoly of Android and iOS.  Blackberry is up there right now, but while the two leaders have been growing their market share, Blackberry has been losing it.  That should continue and the two leaders will increasingly open their lead over Blackberry.</p><p><a
href="http://www.gizmolovers.com/wordpress/wp-content/uploads/2011/09/Nielsen-July-2011-Smartphone-Late-Adopters.gif?9d7bd4" rel="lightbox"><img
src="http://www.gizmolovers.com/wordpress/wp-content/uploads/2011/09/Nielsen-July-2011-Smartphone-Late-Adopters-300x234.gif?9d7bd4" alt="Nielsen July 2011 Smartphone Late Adopters" title="Nielsen July 2011 Smartphone Late Adopters" width="300" height="234" class="alignright size-medium wp-image-7775" /></a> Looking at consumers who plan to buy a new smartphone in the next year, 31% said they want their next phone to be an iPhone while  34% say they want it to run Android.  Bad news for RIM, only 7% say they want a Blackberry.  That&#8217;s especially when 5% say they want Windows Phone 7, and it&#8217;s barely broken into the market at this point.  So much for Blackberry&#8217;s vaunted customer loyalty.  Still, they have a chance, 2% say they want &#8216;Other&#8217;, and with WebOS and Symbian Gone they&#8217;re really up for grabs, as are the 18% who are undecided.</p><p>If these numbers play out, things are looking very good for Android and iPhone &#8211; but not very good for anyone else.  Blackberry looks to remain in a serious slide unless they can do something drastic to turn things around.</p> ]]></content:encoded> <wfw:commentRss>http://www.gizmolovers.com/2011/09/02/android-holds-16-of-us-phone-os-share-iphone-11-rim-8/feed/</wfw:commentRss> <slash:comments>1</slash:comments> </item> </channel> </rss>
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