Blockbuster Joins ‘Em Since They Can’t Beat ‘Em
Back in August of 2007 Blockbuster jumped into digital movie distribution by acquiring Movielink. However, they’ve failed to set the world on fire with their digital distribution service, trailing far behind Netflix, Amazon VOD, and CinemaNow. CinemaNow has enjoyed a major resurgence since Sonic purchased them in November, and it seems Blockbuster has taken notice.
Blockbuster is partnering with Sonic to bring Blockbuster branded video services to consumers, including the existing CinemaNow content service. It sounds like win-win for Blockbuster and Sonic. Blockbuster gets a successful service which already has a number of deals with consumer electronics vendors, which Sonic gets the Blockbuster brand, which is still a fairly strong brand in the video rental market. It is also a pretty good deal for the CE vendors who have already made deals to bring CinemaNow content to their devices, as they get the strong Blockbuster brand.
I wonder if we’ll be seeing the Blockbuster brand on TiVo, since they currently use CinemaNow for Disney content, and more content is expected.
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