Well, actually, Samsung is better than that, since they had nothing to do with it. It turns out the stunt was staged by, of all companies, RIM – as uncovered by Macworld. And RIM fessed up once it was uncovered:

UPDATE: RIM Australia issued a statement this morning, May 1 9:20 AM AEST, with Richelle Gillett, Account Director from Spectrum Communications for Blackberry confirming:

“We can confirm that the Australian ‘Wake Up’ campaign, which involves a series of experiential activities taking place across Sydney and Melbourne, was created by RIM Australia. A reveal will take place on May 7th that will aim to provoke conversation on what ‘being in business’ means to Australians.”

I don’t know what is sadder – the idiotic stunt itself, all of the free publicity RIM effectively bought for Samsung (with more to come as updates, like this one, get posted), or that it seems RIM wasn’t even considered as a possible culprit in the PR stunt. When you think of companies staging social media stunts, RIM just isn’t the company that comes to mind. They just aren’t considered ‘cool’.

It reminds me of the old OS/2 Warp ads in which IBM tried so desperately to seem cool. As my best friend once put it some years ago: “It’s like watching your grandfather breakdance, seeing a company like Honda or IBM try to Get Down Verbally. You don’t know whether to be mortified or just afraid he’ll break a hip.”

Way to go RIM.

Good work by Macworld and MacTalk in finding the real culprit behind the idiotic stunt.

And I’m sure there others that I haven’t spotted.

Dave Zatz posted this video to YouTube:

Note that this is a proof of concept, a technology demonstrator, and not the SlingPlayer Mobile for iPhone that will eventually be released. This was an engineering project written for jail-broken iPhones to characterize the performance of the platform and ensure that Sling could deliver a high quality customer experience on the iPhone & iPod Touch platforms. This allowed Sling to gain experience with the platform while waiting for the SDK to be released. The official SlingPlayer Mobile for iPhone will be written using the SDK and sold through the iTunes App store like other official iPhone/iPod Touch applications. At least that is currently the intent.

If you’re attending the Apple WWDC this week you can get a look at the proof of concept application first hand. Sling Media Product Manager Vicky Shum will be at the Starbucks at 120 4th Street, San Francisco (across from the Metreon) between 10:00 and 16:00 (10am and 4pm) on Monday, June 9th running demos.

Disclaimer: I am currently employed by Sling Media.