And the previously discussed Sony PlayTV DVR add-on for the PlayStation3 looks to be hitting Australia in 4Q2008, according to Gizmodo Australia who attended a Sony briefing. Australia is getting it roughly a month after the European market, so they have something to look forward to as well. Giz also got more details from the briefing:

Other interesting tidbits include that there’s only an input for your aerial, no output, which means you won’t be able to connect your antenna to your TV through the PlayTV. And while you can only record TV programs to the PS3′s internal hard drive, you can backup the contents to an external drive. It isn’t finalised, but it looks like the EPG will be supplied by the rumoured FreeView collection of free-to-air networks as well

So it looks like the DVR choices for Australians will be expanding soon with TiVo, PlayTV, and possibly a Freeview DVR.

CNET certainly seems to feel that way as well, breaking down the Australian DVR market and why they feel TiVo will still be a strong brand.

We’re not apologists for TiVo, but we don’t think it’s an amazing idea, given that the marketplace is going to be crowded with plenty of different options come the middle of the year — Foxtel iQ2, TiVo, IceTV, etc. We don’t think “branding” the already available EPG will make much of a difference to whether TiVo launches or not.

The Freeview board is only meeting for the first time this Friday, so their plans are still hazy. It sounds like they’re starting off with nothing more than a branding exercise. They’ll be putting the Freeview brand and logo on their existing EPG and digital channels, and only later will they be offering actual Freeview DVR hardware. It sounds like an effort to forestall adoption of TiVo, which Seven is planning to bring to market in June, as well as slow adoption of the Foxtel iQ2 DVR. Since the Freeview camp won’t have hardware to compete, they’re going to rely on pushing the brand without hardware to back it up and FUD about the competition.