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Posts Tagged ‘DIGITIMES’

Domestic Blu-ray Players Land In China

It looks like a last stake my be driven through the decaying heart of HD DVD. The last gasp for HD DVD was the China-specific variant CH-DVD, renamed CBHD (China Blue High-definition Disc) in July. While it was reported at the time that Shanghai United Optical Disc was setting up a disc production line and preparing players for market, it seems that has not yet come to pass.

And now DIGITIMES is reporting that China Hualu Panasonic AVC Networks, a joint venture between China-based China Hualu Group and Panasonic, has launched three Blu-ray player models for the domestic Chinese market. The three models are the BDP0801, BDP0810 and BDP0821, with retail prices of 1,999 yuan (US$292), 2,299 yuan and 2,499 yuan respectively. The BDP0801 is an entry-level BonusView/Profile 1.1 model, as is the BDP0810. The BDP0821 is a full-featured BD-Live/Profile 2.0 player.

The article says the CBHD camp still plans to launch players around the end of the year. But seeing as the article is from 12/29 they don’t have much time left to pull that off. And, of course, no western studios have pledged to support CBHD even if it does launch.

Picked up from Blu-ray.com.

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Pioneer’s 400GB Blu-ray Disc Exhibited

Back in July word came out that Pioneer had developed a 400GB optical disc based on Blu-ray. This ability to grow to high densities is one of the primary reasons Blu-ray was superior to HD DVD, IMHO. And the best news was that Pioneer claimed the new discs could be read by existing Blu-ray drives. But nothing had really been heard since the first articles.

Now DIGITIMES has spotted the disc being exhibited at the IT Month fair currently taking place in Taipei, Taiwan. As before it is a 16-layer read-only disc, 25GB per layer just like Blu-ray. And they’re working on a 500GB, 20-layer version, with a 1TB target by 2013. The current version is targeted for 2008-2010, with rewritable discs in 2010-2012.

Spotted via Gizmodo.

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Zombie HD DVD Prepares To Fail In China As CBHD

While Toshiba officially called HD DVD dead back in February, the technology has lingered on in China. Before the end of the format war, Toshiba had begun working on ‘CH-DVD’, a special version of HD DVD for the domestic Chinese market. And this effort didn’t die with HD DVD, instead it has been renamed CBHD – China Blue High-definition Disc. Now the first CBHD devices are coming to market with Shanghai United Optical Disc establishing the first CBHD disc pressing production line, and multiple players slated for retail, according to DIGITIMES. However, the format currently lacks any major studio support. It seems that, at best, it may receive domestic support.

Of course, the BDA hasn’t just been standing by while this happens, shortly after CH-DVD was announced the BDA announced that they too were considering the Chinese codecs. And taking it a step further, unlike CBHD, which is a ghetto standard restricted only to China, the BDA is considering adding the codecs to the global Blu-ray specification.

And, despite predictions from HD DVD fans that it would ‘never happen’, the BDA has approved several Chinese CE vendors to produce Blu-ray players. And even more players have been announced recently at SinoCES. With most of their major CE vendors cranking out Blu-ray players for the growing global market player availability will rise, while unit costs fall. With a limited domestic market, CBHD will have a hard time competing with the falling BD player costs.

DIGITIMES cites lower costs as the main advantage for CBHD over BD. An existing DVD line can be converted to press CBHD for around USD$800,000, while establishing a new BD line costs around USD$3,000,000. And the licenses required to produce a CBHD player are around USD$8.10, reportedly much less than the equivalent BD licenses. However, a BD production line can take orders for export discs as well, making it easier to keep the line busy – and making money. A CBHD line is only good for domestic disc pressing. And the licensing costs for BD are expected to drop sharply in the coming years. Plus a production line can be shared between domestic and export players, spreading the non-licensing overhead costs over a larger production base.

If the BDA can complete the China-ized version of the BD specification to receive Chinese governmental approval for the format, it should easily squeeze CBHD out of the market just as it did to HD DVD.

Picked up via EngadgetHD.

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