Gizmo Lovers Blog » AdWorks http://www.gizmolovers.com TiVo, Slingbox, Android, Blu-ray Disc, and whatever other tech I feel like blogging about... Fri, 20 Jul 2012 09:16:12 +0000 en hourly 1 http://wordpress.org/?v=3.1.4 AT&T AdWorks To Share Data With TiVohttp://www.gizmolovers.com/2012/02/23/att-adworks-to-share-data-with-tivo/ http://www.gizmolovers.com/2012/02/23/att-adworks-to-share-data-with-tivo/#comments Thu, 23 Feb 2012 09:33:28 +0000 MegaZone http://www.gizmolovers.com/?p=9082 Continue reading →]]> TiVo Logo Fresh on the heels of their legal settlement with AT&T it seems there aren’t any hard feelings, as TiVo and AT&T have entered into an agreement to share viewing data between TiVo and AT&T AdWorks. The agreement will allow TiVo to combine aggregate and anonymous household viewing data from TiVo and AT&T U-Verse customers.

This data supports TiVo’s targeted advertising products. As DVR usage, including ad-skipping, expands, content providers must find a new way to monetize the content. And they need to know which approaches are working, which ads are getting viewed, to optimize their efforts. Like it or not, the content needs to get paid for somehow. And TiVo seeks to address that need with their advanced advertising platforms. The broader the data pool, the more accurate they can be.

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