Conversely, the marketing *associated* with the launch might move the needle a bit.  Comcast really seems to be doing their part in helping to promote it, and that promotion to their user base might just sell more units.  So the addition of On Demand may be a catalyst for the marketing which has some real effect.  But just adding the feature isn’t something I’d expect would have much impact just by itself.

I think it is a good thing, and anything that improves the product helps cumulatively raise sales, but I don’t think this is any kind of silver bullet.

I haven’t used cable On Demand for years now – actually more like a decade – since I started using TiVo.  But it would be nice to have the option.  I’m sure some of the things I’ve picked up from Amazon Instant Video because I missed recording them I could’ve watched On Demand.  But Charter doesn’t seem to have any intention of supporting retail units, and I’m not going to get a Charter-supplied unit and lose the other services.

I have seen some reports on twitter and TCF about pillarbox issues but I tend to agree with you, it appears to be a success from a technology perspective at this point. I think the advertising campaign looks like a serious attempt by TiVo (funded by Comcast at some level?) to entice subscribers. 

I have seen some reports on twitter and TCF about pillarbox issues but I tend to agree with you, it appears to be a success from a technology perspective at this point. I think the advertising campaign looks like a serious attempt by TiVo (funded by Comcast at some level?) to entice subscribers.