Virgin Media is ramping up their efforts to grow their TiVo user base with a price cut. Activation fees for the first TiVo on the account had been £49.95 for the 500GB model and £99.95 for the 1TB model, they’re now free and £49.95, respectively. If you’re a new Virgin Media customer and you order online you get free installation. Existing customers looking to get a TiVo pay a £49.95 installation fee.
If you order additional units at the same time they remain at the £49.95/£99.95 activation pricing. There is a £3 per month TiVo charge on each account, and additional boxes add £6.50 a month on most service plans.
Virgin is further pushing TiVo by removing online availability of the previous generation V+ HD box. The older DVR is no longer available from Virgin Media’s website.