TiVo put out a press release today promoting the launch of TiVo on ONO in Spain in conjunction with the 2011 IBC Conference which runs September 8-13 in Amsterdam. Nothing we haven’t learned previously, just a couple of new rah-rah comments.
Joshua Danovitz, VP & General Manager, International, TiVo Inc., added, “ONO’s launch of TiVo will transform Spanish TV, enabling consumers a comprehensive hybrid TV experience that fully demonstrates the power of ONO’s superior network infrastructure and extensive content offerings. With our second major European launch in a year, TiVo continues to demonstrate that we have a highly compelling and reliable proposition for pay television providers seeking to ignite their video services.”
Fernando Meco, Marketing TV Director, ONO: “Building on the fastest fibre optic broadband network in Spain, the launch of TiVo continues to show ONO’s leadership in providing integrated broadband and linear TV content, woven together in TiVo’s easy to use user experience. Teaming with TiVo has provided ONO with the best in class offering, delivered on schedule, enabling us to solidify our leading position as the premier provider of an advanced hybrid television service in Spain. TiVo, along with the superfast fibre optic network that ONO offers, is a revolution for the Spanish market and it is only provided on the ONO network.”
As previously announced, ONO is the exclusive distributor of TiVo’s advanced television services in Spain and TiVo will become the exclusive software provider for all next generation set-top boxes deployed by ONO.
Not to downplay it, the ONO launch is the next key launch for TiVo and if it is successful it could give them some real momentum with MSOs in Europe building on the already successful Virgin Media deployment.