ONO Bets on TiVo to Reverse Subscriber Slide

TiVo Logo It looks like it is a good thing that ONO is on track to launch TiVo in Spain come September, they’re counting on the premium service to reverse a slide in subscriber count. While they’re the largest cable operator in Spain, their recently released 2Q2011 numbers show a slide in subscribers to their TV service. This year ONO had 952,000 fibre TV customers, down from 959,000 in the first quarter and 966,000 for 2Q2010.

Fortunately they offer more than TV services, for the same quarter they had 1,414,000 Internet service subscribers, up 0.6% and 4.3% from the previous quarter and year, respectively. 270,000, or 19% of broadband customers, opted for their 30Mbps or 50Mbps premium high speed services. Telephony subscribers grew 0.2% from Q1 to 1,711,000.

ONO is looking to the launch of TiVo in September to turn their TV subscriber losses into growth.

Via Broadband TV News.

About MegaZone

MegaZone is the Editor of Gizmo Lovers and the chief contributor. He's been online since 1989 and active in several generations of 'social media' - mailing lists, USENet groups, web forums, and since 2003, blogging.    MegaZone has a presence on several social platforms: Google+ / Facebook / Twitter / LinkedIn / LiveJournal / Web.    You can also follow Gizmo Lovers on other sites: Blog / Google+ / Facebook / Twitter.
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