On February 19, 2009, TiVo announced that William Cella had been elected to their board of directors, increasing the board from eight to nine members.
Mr. Cella, age 58, currently serves as Chairman and Chief Executive Officer of The Cella Group LLC, a firm he founded in 2008 which provides media sales representation, consultations in media, as well as sport and entertainment representation, to leading companies. Prior to that, he was the Chairman and Chief Executive Officer of MAGNA Global Worldwide, a media negotiation, research and programming unit of the Interpublic Group of Companies. Prior to that, Mr. Cella held the position at of Executive Vice President, Director of Broadcast and Programming for Universal McCann North America, where he was responsible for over $2 billion of national broadcast time on network, cable and syndicated television. He began his career at ABC where he worked for 15 years, first as an account executive for WXYZ-TV in Detroit later rising to the position of Vice President of Sports Sales for ABC Television Network. Mr. Cella was inducted into the Broadcasting and Cable Hall of Fame in 2007.