Blockbuster Teams With Microsoft For Mobile Movies
Blockbuster has teamed with Microsoft to bring digital video to mobile devices using Microsoft’s Live Mesh technology. It sounds like this will still be a download service and not streaming, based on the suggested use case of buying content from an airport kiosk to sync to a mobile device to use while traveling. Though you might think otherwise from this quote:
“Eventually, we’ll give customers instant access to any movie on any device with an internet connection and a screen,” vowed Blockbuster Chief Information Officer Keith Morrow in an interview with the Dallas Morning News.
When I read “instant access to any movie on any device with an Internet connection and a screen” my first thought is instant streaming access, not download to watch. But that’s marketing spin for you.
Picked up from MarketingVOX.
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