TiVo CEO Tom Rogers Set To Speak At NATPE Conference
TiVo CEO Tom Rogers will deliver the Newsmaker Address at the National Association of Television Program Executive (NATPE) on January 28, 2009, as reported by TVWeek. Rogers’s address is entitled entitled “Avoiding the Demise of Advertising”, and will address the impact on TV advertising from DVR users skipping ads, and how the industry can respond. (My speculation, it will involve TiVo’s interactive ad capabilities.)
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