When I was young I used to pour over the big old Sears catalog to create my Christmas List. (Well, Xmas & birthday, I was born on 12/26.) But Sears stopped publishing their big catalog back in 1993, though I think they still publish a Christmas Wish Book. Still, in these days of Internet shopping most of the old catalogs have long since faded away. So where will today’s tech savvy kids turn?
Well, maybe Amazon’s Holiday Toy List. It is a flashy (no pun intended… oh, who am I kidding, I meant that one…) interface for browsing a number of toy options. It is arranged in columns broken down by price and age. Nice, but it just isn’t the same as laying on the floor with a catalog and a pad. (Now get off my lawn! Damn kids!)
Amazon has also rolled out the first nineteen products under their Amazon Frustration-Free Packaging initiative.