Nero was kind enough to invite me to a web conference on Friday to preview three new products that they’re announcing today: Nero Move it, Nero 9, and Nero LiquidTV. I’ll start by with Nero Move it.
Move it is an interesting product which aims to solve the problem of device proliferation and getting your content on the various devices, as well as moving content between them. The general idea is a drag and drop interface. You can select device one on the left, device two on the right, and then drag content back and forth between them. It handles photos, audio, and video content, and a myriad of devices – music players, PMPs, cell phones, cameras, etc. It will also handle transcoding, as well as uploading your content to YouTube, MySpace, and My Nero.
So if you have content on your PC, iPod, PSP, cell phone, Nero Move it can keep everything synchronized, and also make sure the content is in the proper format for that device. If your device isn’t listed in the extensive default list of devices you can also create a new device profile. Or if you prefer different settings for one of the included devices you can also alter the default settings.
Move it will also handle ripping content from CDs and copying your content from mobile devices to the PC to backup your media files. In addition to uploading content to online services it can also download content to synchronize it to your devices to take it on the go. Renaming, copying, deleting, sorting, etc, it is all in there. You can even edit the meta data on the files – artist, album, description, etc.
Nero Move it will be available today, September 29th, for $49.99 for Windows PCs.
Nero Enables True Multimedia Mobility with Launch of Nero Move it
New offering makes liquid content distribution across a broad range of portable devices a reality
Karlsbad, Germany (September 29, 2008) — Nero, creators of liquid media technology, has solved one of the most common problems facing consumers today – too many devices and too many types of digital content in a range of file formats that are simply not compatible. With the introduction of Nero Move it, even the most non-technical consumer can quickly and easily convert music, videos, and photos from one file format to another for use across a broad range of portable devices. Nero is empowering users to take control of their music, photo and video libraries and is making liquid content distribution, anytime, anywhere and on any compatible portable device and online community a reality.
Previously, consumers were forced to either use proprietary software provided by device manufacturers or to endure slow downloads of un-trusted, Web-based software to convert the format of their videos and music for use on different gadgets. With Nero Move it, all a user needs to do is plug their portable device into their PC and select the output. Nero Move it instantly recognizes the device and with a few clicks of the mouse, files are quickly and intuitively converted into the desired format for easy transfer between PCs, digital cameras, mobile phones, game devices and online communities such as My Nero, YouTube™ and MySpace™.
“Nero Move it is the most efficient way for users to collect, organize, convert and synchronize, and publish music, photos or video files from multiple sources,” stated Jürgen Kurz, business line manager PC and consumer electronic, Nero AG. “We understand that consumers want to be able to take their multimedia content with them on-the-go. Compatibility for all mobile formats is built into the product for automatic, intuitive transcoding of files to the best profile without hassle, even when transferring directly from one device to another.”
Nero Move it automatically syncs with the world’s most popular portable devices, allowing for the transfer of one file to multiple devices simultaneously. Offline transcoding allows for the preparation and staging of content when the device is not plugged in. This ensures that when users are ready to synchronize devices, that the converted content can be quickly shared.
Nero Move it is currently available at participating retailers worldwide at suggested retail price of $49.99 USD and online at www.nero.com.
Nero, the creator of liquid media technology, enables liquid content creation and distribution anytime, anywhere, and on any device. The company provides consumers with the freedom to simply enjoy their music, photos, and videos, regardless of hardware or file format, by taking a unique platform neutral, standards-based approach to solution development. More than 300 million units of Nero’s trusted software solutions are used in the home, on the go, and professionally. Nero also provides strategic partners with cutting-edge applications, codecs, tools, software development kits, and programming interfaces for use with a variety of the latest platforms and devices. Products are available globally through hardware manufacturers, international partners, retailers, and directly through the Nero Online Shop at www.nero.com.
Headquartered in Karlsbad, Germany, Nero maintains regional offices in: Karlsbad, Germany; Glendale, Calif., USA; Yokohama, Japan; and development centers in Karlsbad, Germany and Hangzhou, China.
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