Launched just over three months ago with a $349.99 price, Best Buy is now selling the Insignia NS-BRDVD Profile 1.1 Blu-ray player for only $229.99. The NS-BRDVD, like seemingly all of the low-cost Blu-ray decks, is a variant of the Funai NB500.
It had been rumored that Funai was going to cut the MSRP of the NB500 from $299 to $249 to remain ahead of expected price cuts coming from Sony. Perhaps this is a manifestation of those cuts. The unit had already been selling for less than the previous MSRP, so this would be in keeping with the pattern.
Picked up from EngadgetHD.