Comments on: TiVo To Partner With Entertainment Weekly

By: Dave Zatz

Dave Zatz — Mon, 01 Sep 2008 20:44:51 +0000

As far as I know, NO Guru Guides or TiVoCasts result in money changing hands. Purely a cross-marketing kinda dealio. Of course this one could be different, but I don’t know.

By: Gryphon

Gryphon — Mon, 01 Sep 2008 20:15:42 +0000

On the flip side, it’s also another ready vector for payola, which I’m sure content providers are happy to see.

By: Swingpwayer

Swingpwayer — Thu, 28 Aug 2008 20:39:57 +0000

You may not care what EW thinks you should watch, but a lot of people do read the mag or go online to check
out their recommendations (including me) and I often find I like the same stuff that they do. For me, this sounds
like a great way to save time going online and manually setting up a recording.

By: Brian Purcell

Brian Purcell — Wed, 27 Aug 2008 18:29:06 +0000

As Dave said, until there’s user created Guru Guides, these type of news releases are a waste of time. Why do I care what Entertainment Weekly thinks I should watch?

By: CuriousMark

CuriousMark — Wed, 27 Aug 2008 17:28:15 +0000

It looks like the deal also includes new TiVoCasts too.

By: Dave Zatz

Dave Zatz — Wed, 27 Aug 2008 14:48:51 +0000

TiVo’s “partnering” with Entertainment Weekly pretty much sounds like another Guru Guide. These things have pretty limited value in my opinion – both as a customer and in evaluating the cross-marketing potential. If Guru Guides evolve to the point where customers can share recommendations with friends, I’d be more interested…