TiVo To Partner With Entertainment Weekly

Reuters is reporting that TiVo will partner with Entertainment Weekly, allowing TiVo subscribers to records programs suggested by the magazine’s staff. TiVo is expected to announce the deal later today (Wednesday), likely before their financial conference call in the afternoon. This sounds much like TiVo’s existing deal with the Chicago Tribune. It will probably be an Entertainment Weekly Guru Guide.

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  • http://www.zatznotfunny.com Dave Zatz

    TiVo’s “partnering” with Entertainment Weekly pretty much sounds like another Guru Guide. These things have pretty limited value in my opinion – both as a customer and in evaluating the cross-marketing potential. If Guru Guides evolve to the point where customers can share recommendations with friends, I’d be more interested…

  • CuriousMark

    It looks like the deal also includes new TiVoCasts too.

  • Brian Purcell

    As Dave said, until there’s user created Guru Guides, these type of news releases are a waste of time. Why do I care what Entertainment Weekly thinks I should watch?

  • Swingpwayer

    You may not care what EW thinks you should watch, but a lot of people do read the mag or go online to check
    out their recommendations (including me) and I often find I like the same stuff that they do. For me, this sounds
    like a great way to save time going online and manually setting up a recording.

  • http://www.eyrie-productions.com/ Gryphon

    On the flip side, it’s also another ready vector for payola, which I’m sure content providers are happy to see. :)

  • http://www.zatznotfunny.com Dave Zatz

    As far as I know, NO Guru Guides or TiVoCasts result in money changing hands. Purely a cross-marketing kinda dealio. Of course this one could be different, but I don’t know.