TiVo Wednesday issued a press release announcing their Stop||Watch results for June. The results continue the pattern from past months, with the top rated spots not necessarily being run during the highest rated programs.
TiVo Inc. (Nasdaq: TIVO), the creator of and a leader in advertising solutions and television services for digital video recorders (DVRs), today unveiled the Top Commercial and Program Rankings for June 2008, as viewed by TiVo(R) service subscribers.
“June is always an unusual month in the Broadcast calendar because most programming is re-runs and summer fare,” said Todd Juenger, Vice President & General Manager, TiVo Audience Research & Measurement. “However, there are still a few big network program finales that dominate the ratings, such as the 2-hour finale of Lost, which lead the top commercials for both Total Viewership and Timeshifted Viewership. Interestingly, U.S. Open Final (golf) also placed high in Total Viewership, but is nowhere to be found on the Timeshifted Viewership, as the vast majority of viewing occurred live.”
Juenger continued, “What is particularly impressive is that every commercial in the Top 10 for Timeshifted viewing aired during the Lost season finale — in fact, the top 86 commercials for Timeshifted viewing aired during Lost. The rank order of the specific commercials continues to demonstrate the choices viewers are making about which commercials to watch. The top 5 spots in Timeshifted viewing were all for movies, with the highest spot getting a 7.7 Timeshifted rating. The lowest spot from this Lost episode got a 2.8 Timeshifted rating, approximately 64% lower than the audience of the highest rated spot.”
The full press release has table after table of result data if you’re interested.