LG Electronics Signs tru2way Accord With Cable MSOs

Originally announced as an agreement between Sony and the cable industry, and then signed by additional CE vendors, the tru2way MOU has now been signed by LG Electronics. They’re planning to release tru2way-enabled HDTVs starting in 2009.

Press release below:

Jul 28, 2008 12:03 ET

LG Electronics, Cable Operators Reach Two-Way ‘Plug and Play’ Accord

Pro-Consumer ‘tru2way™’ Pact Clears Path for Video on Demand, Digital Video Recording and Other Interactive Services

ENGLEWOOD CLIFFS, N.J., July 28 /PRNewswire/ — LG Electronics, Inc. today announced the signing of a memorandum of understanding (MOU) with the top six U.S. cable operators, supporting the use of the “tru2way™” technology platform for delivering two-way interactive digital cable services without a set-top box.

“This pro-consumer pact means that LG tru2way HDTVs planned for 2009 and beyond will receive the newest interactive cable services, from video on demand to interactive programming guides, in virtually every media market and without a set-top box. Equally significant, it will facilitate the development of a viable, two-way retail market,” said Dr. Woo Paik, LG Electronics president and chief technology officer.

Developed by Cable Television Laboratories Inc. (CableLabs™), tru2way “plug and play” technology is backed by the nation’s six largest cable companies — Comcast, Time Warner, Cox, CableVision, Charter and Bright House Networks — which together account for an estimated 80 percent of all U.S. cable subscribers and some 105 million homes.

Underscoring the significance of today’s announcement is LG’s role as one of the fastest-growing consumer electronics brands in the United States. A long-time supporter of the CableLabs OpenCable™ initiative, LG Electronics is a leading manufacturer of digital flat-panel displays, digital HDTVs and related digital video products.

Dr. Richard R. Green, president and chief executive officer of CableLabs, said, “With the addition of LG — the latest in a series of MOUs our industry has entered into with leading consumer electronics companies — this again validates our tru2way technology, which employs the same Java-based platform used in mobile phones, interactive broadcasting and Blu-ray HD digital video recorders. Tru2way will allow cable operators, consumer electronics manufacturers, content owners and others to work together to provide creative interactive services directly to the consumer.”

Tru2way technology allows consumers to receive interactive cable services, including video-on-demand, voting and polling, games, and e-commerce in integrated retail DTVs without the need for a separate set-top box.

About LG Electronics

LG Electronics, Inc. is a global leader and technology innovator in consumer electronics, home appliances and mobile communications, employing more than 82,000 people working in 114 operations including 82 subsidiaries around the world. With 2007 global sales of $44 billion, LG comprises four business units — Digital Appliance, Mobile Communications, Digital Display and Digital Media. LG Electronics USA, Inc., based in Englewood Cliffs, N.J., is the North American subsidiary of LG Electronics, Inc. In the United States, LG Electronics sells a wide range of digital appliances, consumer electronics products and mobile phones under LG’s “Life’s Good” marketing theme. For more information, please visit http://www.lgusa.com/.

CableLabs and tru2way are trademarks of Cable Television Laboratories Inc.

Source: LG Electronics, Inc.

CONTACT: John I. Taylor of LG Electronics USA, +1-847-941-8181,
jtaylor@lge.com; or Nathan Friedman of Ogilvy Public Relations,
+1-312-397-6009, nathan.friedman@ogilvypr.com, for LG Electronics, Inc.

Web site: http://www.lgusa.com/

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