Another media company, Omnicom Media Group, has jumped on Stop||Watch:
TiVo Inc.(NASDAQ: TIVO), the creator of and a leader in advertising solutions and television services for digital video recorders (DVRs), today announced that Omnicom Media Group has purchased a subscription to TiVoâ€™s Stop||Watch™ ratings service. The Groupâ€™s full service media companies, OMD, PHD, and Prometheus Media Services, will use the comprehensive, second-by-second DVR audience behavioral data to help their clients better understand Live and Timeshifted audience viewing habits and the effectiveness of ad campaigns.
The press release certainly not coincidentally timed to lead into TiVo’s quarterly financial conference call this afternoon. See the full release for more.