Shocking No One, Universal Turns Blu

Now that Toshiba has pulled the plug on HD DVD and all, the only studio to have been 100% HD DVD throughout the format war, Universal, made the obvious announcement – they’re going to start releasing films on Blu-ray. Home Media Magazine had this:

“While Universal values the close partnership we have shared with Toshiba, it is time to turn our focus to releasing new and catalog titles on Blu-ray,” said Craig Kornblau, president of Universal Studios Home Entertainment.

“The path for widespread adoption of the next-generation platform has finally become clear. Universal will continue its aggressive efforts to broaden awareness for high-def’s unparalleled offerings in interactivity and connectivity, at an increasingly affordable price. The emergence of a single, high-definition format is cause for consumers, as well as the entire entertainment industry, to celebrate.”

I’m actually a bit surprised. Not that Universal is supporting Blu-ray, that was obviously coming, but that they made the announcement before Paramount – who still hasn’t done so, from what I can tell. Since Paramount, and DreamWorks Animation, were formerly format neutral, releasing both Blu-ray and HD DVD, I kind of expected them to be the first to jump on the news. Paramount probably still has warehouses full of Blades of Glory Blu-ray discs, and other titles they’d already pressed for release on BD before their sudden shift to HD DVD exclusivity. They could start by give those discs a new street date. I’m sure they’ll announce their plans soon.


About MegaZone

MegaZone is the Editor of Gizmo Lovers and the chief contributor. He's been online since 1989 and active in several generations of 'social media' - mailing lists, USENet groups, web forums, and since 2003, blogging.    MegaZone has a presence on several social platforms: Google+ / Facebook / Twitter / LinkedIn / LiveJournal / Web.    You can also follow Gizmo Lovers on other sites: Blog / Google+ / Facebook / Twitter.
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