Scientific Atlanta… I Mean Cisco

According to Multichannel News, Cisco is retiring the Scientific Atlanta brand in favor of their own. At CES next week they will be unveiling their new line of STBs, which will carry the Cisco brand in place SciAtl. Cisco acquired SciAtl in 2006 for $6.9 billion, but, until now, hasn’t changed the consumer branded on their products. Existing SciAtl product lines will retain the SciAtl branding, but all new products will be branded as Cisco gear. So the SciAtl brand will fade with time as the older product lines are refreshed. Cisco has dropped a press release about what they’ll be exhibiting at CES.

Picked up via Network World.

About MegaZone

MegaZone is the Editor of Gizmo Lovers and the chief contributor. He's been online since 1989 and active in several generations of 'social media' - mailing lists, USENet groups, web forums, and since 2003, blogging.    MegaZone has a presence on several social platforms: Google+ / Facebook / Twitter / LinkedIn / LiveJournal / Web.    You can also follow Gizmo Lovers on other sites: Blog / Google+ / Facebook / Twitter.
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