Scientific Atlanta… I Mean Cisco
According to Multichannel News, Cisco is retiring the Scientific Atlanta brand in favor of their own. At CES next week they will be unveiling their new line of STBs, which will carry the Cisco brand in place SciAtl. Cisco acquired SciAtl in 2006 for $6.9 billion, but, until now, hasn’t changed the consumer branded on their products. Existing SciAtl product lines will retain the SciAtl branding, but all new products will be branded as Cisco gear. So the SciAtl brand will fade with time as the older product lines are refreshed. Cisco has dropped a press release about what they’ll be exhibiting at CES.
Picked up via Network World.
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