TiVo’s Clent Richardson To Keynote The Liquid Brand Summit 2008

TiVo’s Chief Marketing Officer, Clent Richardson, will be the keynote speaker at The Liquid Brand Summit 2008 on February 26th. The Liquid Brand Summit is a one day event for technology brand and marketing executives, and will be held at the Four Seasons Hotel in Palo Alto, CA. Registration for the event is now open.

Their press release:

December 19, 2007 02:13 PM Eastern Time

Registration Kicks off for Liquid Brand Summit 2008

TiVo Chief Marketing Officer to Keynote Annual One-Day Exclusive Event Bringing Together Global Technology Marketing Leaders to Determine “What’s Next”

PALO ALTO, Calif.–(BUSINESS WIRE)–The Liquid Brand Summit 2008 (www.liquidbrandsummit.com), an annual one-day exclusive event for technology brand and marketing executives, announced today that Clent Richardson, Chief Marketing Officer of TiVo Inc., the creator of and a leader in television services for digital video recorders (DVRs), will act as the opening keynote speaker for its 2008 summit. Registration for the summit, to be held February 26th at the Four Seasons Hotel in Palo Alto, is now open.

The Liquid Brand Summit brings together senior executives from the world’s leading technology companies in an intimate setting to discuss the branding issues most important to these companies in today’s constantly changing environment. The summit’s unique round table format, led by some of the brightest minds in technology marketing, promotes lively, interactive discussion enabling participants to explore a variety of challenges their companies are facing or may encounter in the future.

As TiVo’s Chief Marketing Officer, Clent Richardson is known as a transformation leader, his extensive experience includes global brand building and establishing cohesive, transformative brands in the high-technology industry. Richardson’s expertise and branding insights have helped secure TiVo as the center piece of home entertainment and his results-oriented focus has positioned TiVo as a global leader in the industry.

“We are thrilled to have Clent keynote this year’s summit. His experience at TiVo and comprehensive knowledge of the technology space, from his work with Steve Jobs at Apple, and high-level positions at T-Mobile and Nortel, will make for an exciting and educational experience for summit attendees,” said Scott Gardner, CEO and President of Liquid Agency, the Summit’s host.

The theme for Liquid Brand Summit 2008 is “What’s Next?” and in addition to Clent Richardson’s keynote, will feature round table sessions with senior branding and marketing executives from some of the world’s most respected technology brands, including HP’s Vice President of Corporate Marketing, David Roman, eBay’s Senior Director Brand Marketing, Kevin McSpadden and TiVo’s Vice President of Marketing, Tony Lee. The Liquid Brand Summit 2008’s objective is to uncover best practices used to build brand awareness, differentiation and preference in today’s challenging marketing landscape.

The event is held in conjunction with the announcement of the Brand Impact Awards, given each year to the top global technology brands in the B2B and B2C arenas. Previous Brand of the Year winners include Google and Cisco.

About Liquid Agency Inc.

Liquid Agency, Inc. is a leading Silicon Valley brand marketing firm specializing in the technology segment. Liquid provides strategy, design and implementation of comprehensive brand marketing programs designed to build brand awareness, differentiation and preference. Liquid’s services include brand platform development, brand identity, advertising, packaging, Web and interactive services, and all types of marketing communications collateral. Ranked among the fastest growing companies in Silicon Valley, Liquid Agency has worked with some of the best known technology brands including Adobe, Ask Jeeves, Intuit, Microsoft, Sony, and Seagate.

Public Relations Partner

Allison & Partners, a growing independent public relations agency with offices in San Francisco, New York, Los Angeles, Washington, D.C., Orange County, Phoenix and San Diego. The technology practice at Allison & Partners has experience promoting both established brands and new ventures. The list of clients in the tech sector includes well-known brands such as CNET Networks, Fluid Audio Networks, MarketLive, Sony Electronics and YouTube. Beyond technology, Allison & Partners also works with clients such as Aramark, Best Western International, KPMG, and the University of California, Berkeley.

Market Research Partner

Socratic Technologies partners with Liquid Agency to conduct its annual Brand Impact study. Socratic Technologies is a leader in the science of computer-based and Internet research methods. As a full-service marketing research agency, Socratic conducts global Web-based surveys, builds online panels, and performs Website usability evaluations for clients in the high technology, financial services, business to business and consumer products sectors.


Liquid Agency – Brand Marketing
Martha Bowman
Director of Brand Strategy

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