HD DVD fails to ‘Transform’ into a sales leader
Even with the hottest high-def release ever, Transformers, hitting shelves last week and setting records, and there being no hot new BD release to compete - HD DVD failed to dethrone Blu-ray. Home Media Magazine reports that for the week ended October 21, Blu-ray managed to outsell HD DVD 51% to 49%. Yes, that’s a very slim margin, but the HD DVD camp had long been pointing to the release of Transformers and saying ‘just you wait’, predicting the release would break Blu-ray’s long running sales lead. The release was HD DVD’s best hope to take the lead from Blu-ray, and it certainly sold in impressive numbers, but it just wasn’t enough.
The fight is by no means over, both Blu-ray and HD DVD have a number of hot titles coming out over the rest of the year, but nothing expected to be as hot as Transformers. It is looking more likely that Blu-ray will sweep the sales lead for the year.
Picked up from Blu-ray.com.
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