HD DVD fails to ‘Transform’ into a sales leader

Even with the hottest high-def release ever, Transformers, hitting shelves last week and setting records, and there being no hot new BD release to compete – HD DVD failed to dethrone Blu-ray. Home Media Magazine reports that for the week ended October 21, Blu-ray managed to outsell HD DVD 51% to 49%. Yes, that’s a very slim margin, but the HD DVD camp had long been pointing to the release of Transformers and saying ‘just you wait’, predicting the release would break Blu-ray’s long running sales lead. The release was HD DVD’s best hope to take the lead from Blu-ray, and it certainly sold in impressive numbers, but it just wasn’t enough.

The fight is by no means over, both Blu-ray and HD DVD have a number of hot titles coming out over the rest of the year, but nothing expected to be as hot as Transformers. It is looking more likely that Blu-ray will sweep the sales lead for the year.

Picked up from Blu-ray.com.

About MegaZone

MegaZone is the Editor of Gizmo Lovers and the chief contributor. He's been online since 1989 and active in several generations of 'social media' - mailing lists, USENet groups, web forums, and since 2003, blogging.    MegaZone has a presence on several social platforms: Google+ / Facebook / Twitter / LinkedIn / LiveJournal / Web.    You can also follow Gizmo Lovers on other sites: Blog / Google+ / Facebook / Twitter.
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