Seven Network launches 7HD in Australia
Seven Network, who will be bringing a TiVo HD-based DVR to Australia in early 2008, has ‘blitzed’ the competition by launching the high-definition ‘7HD’ network six weeks ahead of the previously announced December date.
“This is the first salvo from the Seven Network of a much wider competition against all other channels plus Foxtel,” Mr Mitchell told BusinessDaily.
“We’ll see much more aggressive programming, a fight for more audience share and greater advertising revenue.”
Seven is getting aggressive, this is just the start of a push which will include deploying TiVo in the run-up tothe 2008 Olympics - which Seven has the broadcast rights to down under.
Via EngadgetHD.
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