TiVo Announces Premiere Week Ratings

Another ratings press release from TiVo:

TiVo Inc. (Nasdaq: TIVO), the creator of and a leader in advertising solutions and television services for digital video recorders (DVRs), today announced the fall television premiere week most watched shows in live, time-shifted and total viewing, according to TiVo viewers.

The ratings, generated using TiVo’s Stop||Watch(TM) service, which tracks consumer viewing behavior on a second-by-second basis in both Live and Timeshifted viewing context, revealed that Grey’s Anatomy, with a total rating of 27.2%, was the most watched show in Total and Time-shifted viewing during premiere week ending Sunday, September 30, 2007. It also ranked first on TiVo’s Top Season Pass(TM) list, as recently reported by the company. Sunday night’s NFL Football earned top honors as the most watched Live viewing program with a 10.1% live rating.

The Stop||Watch data also revealed that Private Practice, Bionic Woman, and Dirty Sexy Money were the only premiere shows to crack the Top 5 on any given night — all three were among the Top 5 on Wednesday night. Both Private Practice and Bionic Woman were also the only two programs to make the Top 50 Season Pass rankings.

“What is extremely interesting is that with the exception of sports programs nearly two-thirds of all viewing during premiere week was done on a Time-shifted basis,” said Todd Juenger, Vice President & General Manager, TiVo Audience Research & Measurement. “The high amount of time-shifting viewing highlights the importance of not simply measuring a program’s success based on overnight ratings. Instead, it’s critical to also factor in time-shifting viewing, considering it represented two-thirds of the audience for most of these programs.” Mr. Juenger noted that five shows which made the Top 5 Viewed rankings also appeared on TiVo’s Top 10 Season Pass list — Grey’s Anatomy, House, CSI: Crime Scene Investigation, Heros and The Office.

See the full release for more as well as tables of ratings data.

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