The Financial Times is reporting that Sony will be stepping up marketing for the PlayStation 3, emphasizing that is is a Blu-ray player. Kaz Hirai, President of Sony’s games unit was interviewed for the article.
“The PS3 is first and foremost a video games machine but we want to say – by the way, it’s a great Blu-ray player as well,†Mr Hirai said. Marketing efforts in the US, Europe and Japan would highlight the PS3 as a Blu-ray disc player as well.
I’ve said it before, this holiday season is going to be an all-out slug-fest between the BD and HD DVD camps.
