TiVo Announces Results of its Stop||Watch(TM) Commercial Rankings for July
TiVo today announced their Stop||Watch commercial rankings for July, covering categories such as Motion Pictures, Automobiles, Soft Drinks, and OTC Remedies, as well as the top ten program episodes (1-5 are all episodes of The Closer, 6-9 are So You Think You Can Dance, and 10 is Studio 60), and top ten commercials overall.
The least fast-forwarded brands, by product category, airing on broadcast networks during primetime for May-July 2007, were:
Motion Pictures - New Line Rush Hour 3
Automobiles - Lincoln MKZ Leasing
Soft Drinks - Accelerade
OTC Remedies - Off FamilyCare Smooth & Dry Insect Repellent.
OK, I don’t think I’d ever even heard of Accelerade before. Sounds like a drug in a William Gibson novel to me.
Check out the full press release for all the rankings and details.
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