Toshiba preps 3rd gen HD DVD players, and announces new promos

Toshiba is promoting their previously announced 3rd generation players at CEDIA. The HD-A3, HD-A30, and HD-A35 will list for $299.99, $399.99, and $499.99, and be available in October, September, and October, respectively. The A3 is limited to 1080i output, while the A30 and A35 support 1080p/24 output over HDMI. As a promotion, all three players will include two free movies – the HD DVD releases of Warner’s ’300′ and Paramount’s ‘The Bourne Identity’. Additionally, the ‘five free disc’ offer is being renewed, and will run from October 1st, 2007 through February 28, 2008. So purchasers of these new players will receive seven free movies in total.

Toshiba will also be running an HD DVD marketing campaign through the holidays and into 2008, including a cooperative effort with NBC Television Station group for promotions during Sunday Night Football broadcasts.

For more information, see the press releases below:

Sep 5, 2007 19:00 ET

Toshiba Delivers Its Third Generation HD DVD Players Taking the High Def Movie Experience to a Broader Consumer Base

Unrivaled Features, Affordable Prices, and Exciting New Promotions Add Up to Unprecedented Benefits For HDTV Consumers This Fall

CEDIA, DENVER, Sept. 5 /PRNewswire/ — Toshiba America Consumer Products, L.L.C. (“Toshiba”) revealed its third generation HD DVD players at the CEDIA show today rolling out its most advanced, affordable line of HD DVD players with outstanding functionalities and Web-enabled network capabilities of the HD DVD format. Gearing up for the new line to hit shelves this fall, Toshiba also announced new HD DVD marketing initiatives and consumer promotions, including a season-long promotional campaign with NBC Television Station Group for Sunday Night Football broadcasts, a free two movie bundle with third generation players and a new five free HD DVD movie promotion.

“We have raised the bar yet again with the unmatched interactive capabilities and state-of-the art video and audio performance of our third generation players,” said Jodi Sally, Vice President of Marketing, Toshiba’s Digital A/V Group. “Web-enabled network capabilities, available on HD DVD, illustrate how Toshiba is delivering on its commitment to provide consumers with the ultimate home entertainment experience in high definition. With this new line, a growing base of HDTV consumers can now look forward to an unrivaled home theater experience this fall.”

Toshiba Third Generation HD DVD Players

Toshiba’s third generation family starts with the entry level HD-A3 player featuring 1080i output capability. The other two new models, Toshiba’s HD-A30 and HD-A35, will output 1080p resolution (1920 x 1080p), the highest HD signal currently available. Both models are capable of outputting signals at 1080p/24 frames per second so consumers can enjoy movies in their native frame rate. The HD-A30 and HD-A35 models also feature “CE-Link” (HDMI(TM)-CEC), allowing two-way control between the HD DVD player and a TV through an HDMI connection.

With a new slim design, Toshiba’s third generation players have a cabinet that is approximately 1/4-inch slimmer than second generation models. All of Toshiba’s HD DVD models are backward compatible allowing users to enjoy their libraries of current DVDs and CDs while improving the picture quality of regular DVDs by upconverting them through an HDMI connection to near high definition quality.

New HD DVD Promotions

To further drive HD DVD sales this fall, Toshiba also announced today a number of exciting new marketing initiatives and promotions. To communicate the benefits of HD DVD to millions of HDTV owners, Toshiba announced a season- long promotional campaign with the NBC Television Station Group and its broadcasts of Sunday Night Football with Bob Costas and Tiki Barber. This includes 30 second HD DVD ads, web sponsorships promoting the format, as well as special on-air vignettes that will build awareness and educate consumers about HD DVD throughout the holidays and into 2008.

In addition, in order to allow consumers to enjoy the HD DVD experience right out of the box, Toshiba is offering consumers free movies with the purchase of their third generation players. With Toshiba’s new bundle promotion, consumers will take home the highly acclaimed HD DVDs “300″ from Warner Home Video and “The Bourne Identity” from Universal Studios Home Entertainment.

“Warner is excited to offer consumers who purchase the new Toshiba HD DVD players the opportunity to own ’300′,” said Dorinda Marticorena, SVP Worldwide High Definition Media, Warner Home Video. “Not only is it the best selling HD DVD title to date, but it is also one of the most advanced titles with regard to new and innovative Hi Def features, both on the disc itself and through web connectivity. We believe that with the initial sales of “300″, and this promotion, more than a half million consumers will own “300″ on HD DVD by the end of this year.”

“Now is an exciting time to buy an HD DVD player, with a blockbuster title like ‘The Bourne Identity’ in the box at retail,” said Craig Kornblau, President, Universal Studios Home Entertainment. “Toshiba is leading the way in bringing high definition home, and at prices that will fit in any home theater. By offering The Bourne Identity, in addition to Toshiba’s ‘Five Free’ offer, we’re giving consumers an amazing deal.”

In addition to its bundle promotion, Toshiba announced “The Perfect HD Offer,” which will begin on October 1st 2007 and continue until February 28th 2008. As a result, with the purchase of any Toshiba HD DVD player, consumers will be able to select five HD DVD titles for free, from a selection of 15, via a mail-in offer. Full offer details will be available at

Beyond the Hi Def Movie Experience

Beyond the high def picture and advanced audio, HD DVD delivers an immersive home theater experience with features such as picture-in-picture video and audio commentary. And now users can take their experience to a new level with value added web-enabled network capability. Thanks to the Ethernet port and persistent storage built into every Toshiba HD DVD player from the first generation models, studios have the ability to take movies to a higher level by allowing users to connect directly to their server and access bonus features as available. Examples of this value-added access can include movie trailers for new releases or the ability to share favorite scenes with other HD DVD player owners. Consumers may also purchase movie-related merchandise, ringtones and more without having to turn on their computers. Web-enabled network capability is now opening the door to a new entertainment experience beyond hi def video and audio.

Firmware Updates Keep HD DVD Consumers Current

With the Ethernet port available on every player, consumers are assured that their Toshiba HD DVD player is built for the future. With available firmware updates, Toshiba is able to keep a consumer’s HD DVD player current by providing improved performance, new features and other capabilities to make the HD DVD experience consistent with what the studios have to offer. Today Toshiba is also announcing that in mid-September, a firmware update will be available for its second generation players. The update will bring 1080p/24 frames per second capability to its HD-XA2 and HD-A20 models.

Third Gen Goes Green

Toshiba is committed to not only making its products consumer friendly, but friendly to the environment as well. Its products, including the third generation HD DVD players, meet Toshiba’s ongoing efforts to bring eco- conscious products to market and comply with the company’s strict environmental policies. Environmental management is promoted both from the standpoint of improving products themselves and renewing manufacturing processes, which not only calls for the elimination of the use of hazardous substances in products, but also to avoid using such substances in any manufacturing process.

For example, Toshiba HD DVD players are compliant with the EU RoHS Directive, a European Union environmental directive that prohibits or restricts the use of six hazardous substances, including lead, mercury and cadmium. Also, for energy conservation, all third generation players meet the Energy Star standard. Toshiba will place the Toshiba Group Earth Protection mark on its third generation players, packaging and promotional materials. The Toshiba Environmental Standard for granting the Toshiba Group Earth Protection mark will soon be available on Toshiba America Consumer Products, L.L.C.’s official website.

Momentum For HD DVD Continues to Grow

This fall, with the availability of Toshiba’s third generation players, and a significant increase in the rollout of HD DVD movie titles — expected to increase from 300 to 1,000 titles by the end of the year — momentum for HD DVD is undeniable. “With the recent announcement by Paramount and DreamWorks Animation SKG to exclusively support HD DVD, in addition to studio support from Universal and Warner, New Line Cinema and HBO, consumers now have even greater reason to supplement their HDTV purchase with a high def HD DVD movie experience,” said Yoshi Uchiyama, Group Vice President, Toshiba America Digital A/V Group. “New players, new promotions, new movie titles and new studio partners are all evidence that HD DVD is delivering the ultimate high definition experience to the broader consumer market.”

For more information on HD DVD, please visit

Expected Pricing and Expected Availability:
HD-A3 ($299.99, October 2007)
HD-A30 ($399.99, September 2007)
HD-A35 ($499.99, October 2007)

About Toshiba America Consumer Products, L.L.C.

Toshiba America Consumer Products, L.L.C. is owned by Toshiba America, Inc., a subsidiary of Toshiba Corporation, a world leader in high technology products with subsidiaries worldwide. Toshiba is a pioneer in HD DVD, DVD and DVD Recorder technology and a leading manufacturer of a full line of home entertainment products, including flat panel TV, combination products and portable devices. Toshiba America Consumer Products, L.L.C. is headquartered in Wayne, New Jersey. For additional information, please visit

Important Notes:

HD DVD with high-definition content required for HD viewing. Up- conversion of DVD content will result in near HD picture quality. Viewing high-definition content and up-converting DVD content may require an HDCP capable DVI or HDMI input on your display device. 1080p capable display required for viewing content in 1080p. Firmware update may be required for some interactive features depending on content, which may also require an always-on broadband internet connection. Some features may require additional bandwidth. To take advantage of web-enabled network content, downloading and installing the latest firmware (ver.2.3 for HD DVD player models HD-XA1, HD-A1, and HD-D1; ver.2.0 for HD DVD player models HD-XA2, HD-A2, HD-A2W, HD-D2, HD- A2C, and HD-A20; and ver.1.0 for HD-A35, HD-A30, and HD-A3) is required. Web- enabled features require an always on broadband connection along with specific movie titles that include this form of content. MP3/WMA audio files not supported. For 24p output, content that was created in 1080p/24 frames/sec is required. Viewing 24p output requires an HD display capable of accepting a 1080p/24Hz signal. Use of CE-Link, which is a feature based on HDMI-CEC, requires an HDMI-CEC compatible display device. Depending on the specifications of your TV, some or all CE-Link functions may not work even if your TV is HDMI-CEC compatible. Use of High Bit Rate Audio requires High Bit Rate Audio compatible AV receiver. Deep Color feature as specified in HDMI 1.3a requires compatible Deep Color capable HD display and/or device. Because HD DVD is a new format that makes use of new technologies, certain disc, digital connection and other compatibility and/or performance issues are possible. This may, in rare cases, include disc freezing while accessing certain disc features or functions, or certain parts of the disc not playing back or operating as fully intended. If you experience such issues, please refer to the FAQ sections of or for information on possible work-around solutions or the availability of firmware updates that may resolve your problem, or contact Toshiba Customer Solutions. Some features subject to delayed availability. While Toshiba has made every effort at the time of publication to ensure the accuracy of the information provided herein, product specifications, configurations, system/component/options availability are all subject to change without notice. For additional information on Toshiba HD DVD players, please visit

HDMI, the HDMI logo, and High-Definition Multimedia Interface are trademarks or registered trademarks of HDMI Licensing, LLC.

HD DVD and DVD are trademarks of DVD Format/Logo Licensing Corporation.

Source: Toshiba America Consumer Products, L.L.C.

CONTACT: Nicole Lawler of BRODEUR, +1-617-587-2024,,
for Toshiba America Consumer Products, L.L.C.

Web site:

Sep 5, 2007 18:00 ET

HD DVD Continues to Deliver the Most Affordable Hardware Plus the Year’s Biggest Box Office Hits

Promotional Group Rolling Out 4th Quarter Marketing Campaign to Support More than 125 Movie Titles Representing $3 Billion in Box Office Revenue; HD DVD Announces Season-long Partnership with NBC Television Station Group for Sunday Night Football Broadcasts

DENVER, Sept. 5 /PRNewswire/ — Today at the CEDIA EXPO 2007, the North American HD DVD Promotional Group showcased undeniable momentum for the high def format, announcing an aggressive fourth quarter marketing campaign to support a strong slate of more than 125 high definition movies, as well as expanded hardware offerings that take the consumer experience to new levels. Fueled by support from major Hollywood studios, including Warner Bros, Universal, and the recently exclusive Paramount and DreamWorks Animation; from leading hardware manufacturers including Toshiba and Onkyo; and from four of the top five PC Notebook manufacturers in the world; HD DVD continues to offer the best overall experience and the most affordable prices of all next generation formats.

In a clear show of marketing muscle leading into the holidays, Toshiba announced a season-long promotional campaign partnering with the NBC Television Station Group and its broadcasts of Sunday Night Football. This campaign includes 30 second HD DVD ads to air in key NBC television markets broadcasting Sunday Night Football, web sponsorships promoting the format, as well as special on-air HD DVD vignettes that will help educate consumers on how they can receive the ultimate high definition experience through their HDTV. The HD DVD vignettes will air in shows such as “Football Night in America” hosted by Bob Costas, Cris Collinsworth, Keith Olbermann, Tiki Barber and Jerome Bettis. This season-long campaign will communicate the many benefits of HD DVD to more than 72 million households through the holidays and into 2008.

“Today’s announcements leave no doubt about the level of commitment driving this format — HD DVD is the best choice for consumers and it’s available today,” said Ken Graffeo, co-president of the HD DVD Promotional Group. “With a strong line up of hardware and software, as well as key promotional activities through Sunday Night Football, we’re making HD DVD an easy choice for the holiday and a must for every home theater.”

Universal, Paramount Studios and Warner Bros announced a broad slate of more than 125 titles for 4th quarter, featuring blockbuster new releases and catalog titles that delivered box office returns of more than $3 billion. Toshiba also reaffirmed in its press conference today that it continues to hold a majority lead in dedicated high definition players in the U.S.

HD DVD currently offers more than 300 titles available in the US, with player pricing starting at under $300 for dedicated CE players and $179 for the Xbox 360 HD DVD drive. HD DVD is also the only format with mandatory features on every machine such as a network connection to access web-enabled content and picture-in-picture capabilities to personalize the movie watching experience. To help future proof your home video collections, HD DVD also exclusively offers combo discs (DVD on one side and HD DVD on the other).

About HD DVD

The DVD Forum develops and defines DVD formats. Its more than 200 strong membership brings together leaders in movies and entertainment, computing, consumer electronics and software. In November 2003, the DVD Forum selected a single technology as the next-generation, post-DVD standard for high capacity, high definition optical discs — HD DVD. HD DVD is fast becoming the primary visual medium for the age of high-definition TV. The North American HD DVD Promotional Group, Inc. is an organization established to promote the HD DVD format and educate consumers in North America. For more information and a complete listing of HD DVD launch titles please visit

Source: North American HD DVD Promotional Group

CONTACT: John O’Brien,, or Dane Estes,, +1-425-452-5400, both of Weber Shandwick for
North American HD DVD Promotional Group

Web site:

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