TiVo is doing a little ‘fun’ marketing again. TiVo cites a survey in which respondents selected human attributes which they felt were personified by TiVo. For example, 62.4% said that TiVo is ‘fun to be with’, while 60.5% described TiVo as ‘caring’. Read their full press release below for the rest.
- New research confirms the qualities people seek in companions mirror the qualities embodied by the TiVo HD DVR, the perfect match for HDTV -
ALVISO, Calif., Aug 22, 2007 /PRNewswire-FirstCall via COMTEX News Network/ –
TiVo Inc. (Nasdaq: TIVO), the creator of and a leader in television services for digital video recorders (DVRs), today announced consumers have widespread access to TiVo(R) HD, the new affordably priced high definition DVR, at retailers across the country. Now, fully stocked at leading retailers such as Best Buy and Circuit City, TiVo HD has staked its claim as the ultimate HDTV companion since launching for pre-order in late July.
With even more consumers ready to bring HDTV into their living rooms, the question of what makes for a perfect companion to HDTV is even more relevant. A recent study* found the personality traits people seek in a companion directly reflect the qualities that TiVo HD provides for HDTVs. The lesson is clear: human attributes that make for good companions in “real life” can be parlayed to technology, a truism passionately espoused by over 4 million TiVo subscribers. Respondents chose from a list of attributes, with the top qualities selected all illustrating why TiVo HD and HDTV are perfect companions on the level of Lucy and Desi, Marge and Homer or June and Ward. The results:
— Fun to be with 62.4%
Whether rating favorite shows with the peanut remote’s Thumbs Up(TM)
and Thumbs Down(TM) buttons, the TiVo character offering a big smile
as you sail through on-screen menus, or even that classic ‘be-doop’
sound, TiVo, now in HD, isn’t just another pretty picture — it’s
amazingly fun to use.
— Caring 60.5%
If caring really does mean sharing, then TiVo HD proves claim to this
category. TiVo HD learns your interests and shares them with you,
offering the best entertainment experience in broadcast TV and
broadband video programming that only the TiVo service can provide.
TiVo even scours the Web’s largest selection of movie and TV
downloads from Amazon.com and delivers them straight to your TV, yet
another way TiVo shows it cares.
— Dependable 57.7%
Go ahead — sleep in, stay out, or both! You can trust TiVo HD to
manage your entertainment schedule each and every day, 24/7. TiVo is
always working its tail off to find and record the programs you care
about most, sometimes suggesting new shows you might also enjoy. And,
the TiVo service even adjusts recording times for programs that
suddenly change schedules, so you never have to worry.
— Has similar interests 45.8%
Inspired by shows and movies it knows you already love, TiVo will
often surprise you with suggestions for new programs you might enjoy
— when there’s available space to record additional shows. The TiVo
service never bumps previously scheduled recordings without your
— Intelligent 44.1%
If there was an SAT in show searching, TiVo HD would have a perfect
score. TiVo is the only DVR smart enough to help you to find and
record programs in broadcast and cable television as well as
broadband video using the coolest and easiest to use search tool on
the planet. Using the super-smart Swivel(TM) search, TiVo finds how
your favorite actors are connected to each other in new fun ways,
linking one show to another through common actors, directors or even
genre, starting with one star to find an entirely new constellation
of entertainment. Smart, huh?
— Family-oriented 37.5%
With one-of-a-kind service features such as Home Movie Sharing and
TiVo KidZone, TiVo not only makes it easy to connect with family and
friends, sharing memorable moments and milestones through photo and
video montages sent directly to the Now Playing List of other TiVo
subscribers, but it also gives parents an easy way to find,
pre-approve, and record just the programs that match their values.
Now, mom and dad can rest assured that they never again have to worry
about what their children are watching.
“Considering all of the human qualities TiVo embodies, it’s no wonder people have talked about TiVo as a family member or close friend ever since its initial introduction,” said Clent Richardson, Chief Marketing Officer at TiVo. “Today, we are proud to introduce another member of the TiVo family, TiVo HD, with all of the qualities that make it the perfect companion for HDTVs, allowing consumers to maximize their high-definition television and entertainment experience.”
TiVo HD’s widespread retail availability comes at a time when consumers are increasingly seeking to upgrade their television experience, investing in HDTV sets at a record rate. TiVo HD, available for only $299.99, is a digital cable-ready set-top-box that works seamlessly with almost any cable provider in the U.S, enabling the latest TiVo exclusive service features such as Movie & TV Downloads from Amazon.com, Home Movie Sharing and universal Swivel(TM) search.
* Greenfield Online Omnibus (Aug 2007)
About TiVo Inc.
Founded in 1997, TiVo (Nasdaq: TIVO) pioneered a brand new category of products with the development of the first commercially available digital video recorder (DVR). Sold through leading consumer electronic retailers, TiVo has developed a brand which resonates boldly with consumers as providing a superior television experience. Through agreements with leading satellite and cable providers, TiVo also integrates its DVR service features into the set-top boxes of mass distributors. TiVo’s DVR functionality and ease of use, with such features as Season Pass(TM) recordings, WishList(R) searches, and TiVo(R) KidZone, have elevated its popularity among consumers and have created a whole new way for viewers to watch television. With a continued investment in its patented technologies, TiVo is revolutionizing the way consumers watch and access home entertainment. Rapidly becoming the focal point of the digital living room, TiVo’s DVR is at the center of experiencing new forms of content on the TV, such as broadband delivered video, music and photos. With innovative features, such as TiVoToGo(TM) transfers and online scheduling, TiVo is expanding the notion of consumers experiencing “TiVo, TV your way.(R)” The TiVo(R) service is also at the forefront of providing innovative marketing solutions for the television industry, including a unique platform for advertisers and audience measurement research. The company is based in Alviso, Calif.
TiVo, Season Pass, WishList, Series2, Series3, Swivel, Thumbs Up, Thumbs Down, TiVoToGo, ‘TiVo, TV your way’ and the TiVo Logo are trademarks or registered trademarks of TiVo Inc. or its subsidiaries worldwide. (C) 2007 TiVo Inc. All rights reserved.
SOURCE TiVo Inc.
Krista Wierzbicki of TiVo Inc., +1-408-519-9438, email@example.com; or Andrew
Pray, +1-415-348-2732, firstname.lastname@example.org, for TiVo Inc.
Copyright (C) 2007 PR Newswire. All rights reserved
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