Another boost for Blu-ray – Target only selling BD hardware

Until now, Target stores have not sold players for either high-def disc format, now Forbes is reporting that Target will begin selling Sony’s $499 BDP-S300 Blu-ray player in October for the fall holiday season. It will be the focus of a display including BD movies from Disney and Sony.

Target will not sell HD DVD players in their stores, though they do offer them on their website. And they do sell both formats of discs in the stores. But they’re clearly favoring BD in the stores by only carrying the BD player and setting up special displays for the format.

Picked up from EngadgetHD.

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