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TiVo Sells Another Stop||Watch(TM) Ratings Service Subscription

Posted Tuesday, June 19th, 2007 at 17:40 by MegaZone. Filed under Press Release, TiVo

TiVo Inc. (Nasdaq: TIVO), the creator and a leader in advertising solutions and television services for digital video recorders (DVRs), today announced that it has sold another subscription to its Stop||Watch(TM) ratings service. Media Performance Monitor America (MPMA), a leading media performance monitoring firm, will use the Stop||Watch ratings service to further enhance its monitoring capacities with the aim of maximizing advertising investment returns for its clients.

Nice to see Stop||Watch continuing to gain traction.

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