Media IQ Subscribes To Stop||Watch(TM) Ratings Service

TiVo Inc. (Nasdaq: TIVO), the creator and a leader in advertising solutions and television services for digital video recorders (DVRs), today announced that Media IQ, a firm specializing in highly quantitative media measurement to maximize client marketing Return-On-Investment (ROI), has subscribed to the Stop||Watch(TM) ratings service. New York-based Media IQ has purchased the Stop||Watch ratings service to complement the traditional ROI research it provides its roster of leading national advertisers.

Good to see TiVo’s data services continuing to gain traction in the market.

About MegaZone

MegaZone is the Editor of Gizmo Lovers and the chief contributor. He's been online since 1989 and active in several generations of 'social media' - mailing lists, USENet groups, web forums, and since 2003, blogging.    MegaZone has a presence on several social platforms: Google+ / Facebook / Twitter / LinkedIn / LiveJournal / Web.    You can also follow Gizmo Lovers on other sites: Blog / Google+ / Facebook / Twitter.
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