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Media IQ Subscribes To Stop||Watch(TM) Ratings Service

Posted Monday, June 4th, 2007 at 16:19 by MegaZone. Filed under Press Release, TiVo

TiVo Inc. (Nasdaq: TIVO), the creator and a leader in advertising solutions and television services for digital video recorders (DVRs), today announced that Media IQ, a firm specializing in highly quantitative media measurement to maximize client marketing Return-On-Investment (ROI), has subscribed to the Stop||Watch(TM) ratings service. New York-based Media IQ has purchased the Stop||Watch ratings service to complement the traditional ROI research it provides its roster of leading national advertisers.

Good to see TiVo’s data services continuing to gain traction in the market.

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