The Kaplan Thaler Group Launches New Branding Campaign For TiVo Inc.

Today, The Kaplan Thaler Group announced the launch of its new branding campaign for TiVo Inc. (Nasdaq: TIVO), its first effort since winning the account in January 2007. The campaign humorously illustrates the strong relationship consumers have with TiVo and highlights the differentiating features of TiVo DVRs versus generic DVRs.

I have been noticing the ads on my recordings, catching glimpses while I 30-second-skip. Mainly during The Daily Show, which I think is well targeted – Jon mentions TiVo often as it is. :-)

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