Comments on: Putting Fresh Ads Into a Recorded Show http://www.gizmolovers.com/2007/04/27/putting-fresh-ads-into-a-recorded-show/ TiVo, Slingbox, Android, Blu-ray Disc, and whatever other tech I feel like blogging about... Fri, 18 Sep 2020 20:50:00 +0000 hourly 1 http://wordpress.org/?v=3.1.4 By: megazonehttp://www.gizmolovers.com/2007/04/27/putting-fresh-ads-into-a-recorded-show/comment-page-1/#comment-2246 megazone Fri, 27 Apr 2007 23:57:34 +0000 http://www.tivolovers.com/2007/04/27/putting-fresh-ads-into-a-recorded-show/#comment-2246 Editing video is not new. But that's not what they're doing.They'd be dynamically switching video streams on the fly. The original video file is not edited at all. But when the commercial comes on, the TiVo/DVR would switch to another stored video file with the 'current' commercial, then switch back to the original file on the fly when the ad is over. There would probably be some kind of flagging in the original video to mark the ads - like TiVo uses now for some of their ad tech. Editing video is not new. But that’s not what they’re doing.

They’d be dynamically switching video streams on the fly. The original video file is not edited at all. But when the commercial comes on, the TiVo/DVR would switch to another stored video file with the ‘current’ commercial, then switch back to the original file on the fly when the ad is over. There would probably be some kind of flagging in the original video to mark the ads – like TiVo uses now for some of their ad tech.

]]> By: thespeedzhttp://www.gizmolovers.com/2007/04/27/putting-fresh-ads-into-a-recorded-show/comment-page-1/#comment-2245 thespeedz Fri, 27 Apr 2007 23:54:57 +0000 http://www.tivolovers.com/2007/04/27/putting-fresh-ads-into-a-recorded-show/#comment-2245 I think there is no harm in the idea.What I find odd is that Fox thinks they can patent existing tech. In reality, this could already be done. For quite some time, anyone could take TivoToGo and move the .tivo file to a computer. Several programs exist that can alter the .tivo file to delete or modify the comercials. The .tivo file could then be moved back to the unit. I just find it odd that they think they can patent this as it is not anything new. I think there is no harm in the idea.

What I find odd is that Fox thinks they can patent existing tech.
In reality, this could already be done.
For quite some time, anyone could take TivoToGo and move the .tivo file to a computer.
Several programs exist that can alter the .tivo file to delete or modify the comercials.
The .tivo file could then be moved back to the unit.
I just find it odd that they think they can patent this as it is not anything new.

]]> By: megazonehttp://www.gizmolovers.com/2007/04/27/putting-fresh-ads-into-a-recorded-show/comment-page-1/#comment-2244 megazone Fri, 27 Apr 2007 20:57:19 +0000 http://www.tivolovers.com/2007/04/27/putting-fresh-ads-into-a-recorded-show/#comment-2244 TiVo already has reserved space on the hard drive for promos and things like this. Cable DVRs tend to as well. So that wouldn't change.And, from the sound of it, the idea is that an advertiser would specifically buy an ad with a time window, which I'd expect to have a different ad rate from a standard ad. TiVo already has reserved space on the hard drive for promos and things like this. Cable DVRs tend to as well. So that wouldn’t change.

And, from the sound of it, the idea is that an advertiser would specifically buy an ad with a time window, which I’d expect to have a different ad rate from a standard ad.

]]> By: leo_n_wihttp://www.gizmolovers.com/2007/04/27/putting-fresh-ads-into-a-recorded-show/comment-page-1/#comment-2243 leo_n_wi Fri, 27 Apr 2007 20:45:31 +0000 http://www.tivolovers.com/2007/04/27/putting-fresh-ads-into-a-recorded-show/#comment-2243 I don't know about the rest of you people, but the last thing I want is some network using my broadband connection or more of my hard drive space saving commercials. Besides, those original advertisers paid for those spots, so unless unless the ads are being replaced by the same companies ads, I'd imagine they are gonna cry foul. I don’t know about the rest of you people, but the last thing I want is some network using my broadband connection or more of my hard drive space saving commercials. Besides, those original advertisers paid for those spots, so unless unless the ads are being replaced by the same companies ads, I’d imagine they are gonna cry foul.

]]> By: mrmac14http://www.gizmolovers.com/2007/04/27/putting-fresh-ads-into-a-recorded-show/comment-page-1/#comment-2242 mrmac14 Fri, 27 Apr 2007 16:29:01 +0000 http://www.tivolovers.com/2007/04/27/putting-fresh-ads-into-a-recorded-show/#comment-2242 I don't really watch ads but I think this will be a good idea. I don't know about some people but I will hold onto some shows for a couple of weeks (so that if a show was to bomb and get canceled fast I would have never have gotten involved in it so I will miss nothing) and when I finally do watch the show I hate looking at old ads for products that are already out or shows that have already aired. I don’t really watch ads but I think this will be a good idea. I don’t know about some people but I will hold onto some shows for a couple of weeks (so that if a show was to bomb and get canceled fast I would have never have gotten involved in it so I will miss nothing) and when I finally do watch the show I hate looking at old ads for products that are already out or shows that have already aired.

]]> By: davmoohttp://www.gizmolovers.com/2007/04/27/putting-fresh-ads-into-a-recorded-show/comment-page-1/#comment-2241 davmoo Fri, 27 Apr 2007 07:50:59 +0000 http://www.tivolovers.com/2007/04/27/putting-fresh-ads-into-a-recorded-show/#comment-2241 Sounds fine to me too...I can skip a new ad just as fast as I can skip an old one ;-) Sounds fine to me too…I can skip a new ad just as fast as I can skip an old one ;-)

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